Pegasus Senior Living · 11 hours ago
Regional Director of Sales And Marketing
Pegasus Senior Living is seeking a Regional Director of Sales and Marketing to lead revenue generation and census growth across a 10-community portfolio in the South-Central region. This role involves developing regional sales strategies, coaching Community Sales Directors, and collaborating with marketing and operations teams to optimize occupancy and enhance the prospect experience.
Responsibilities
Develop and execute regional sales strategies that maximize occupancy and revenue across multiple communities
Partner with on-site sales teams to refine lead generation tactics, improve conversion rates, and enhance the prospect experience from first inquiry through move-in
Analyze market trends, competitive positioning, and referral source relationships to identify growth opportunities and overcome census challenges
Own sales performance metrics across the portfolio including lead volume, conversion rates, tour-to-move-in ratios, and occupancy targets
Provide hands-on coaching and professional development to Community Sales Directors, elevating their consultative selling skills and accountability
Collaborate with marketing and operations teams to align messaging, address service gaps, and ensure seamless transitions for new residents and families
Travel extensively throughout the South-Central region to conduct ride-alongs, lead sales meetings, and provide real-time coaching on objection handling and relationship building
Leverage CRM data and analytics to forecast census trends and course-correct underperforming communities
Champion a culture of sales excellence while maintaining Pegasus Senior Living's commitment to ethical, relationship-based selling that prioritizes resident needs
Qualification
Required
MUST LIVE IN DFW OR SURROUNDING AREAS OR RELOCATE
Lead revenue generation and census growth across a dynamic 10-community portfolio in the South-Central region
Drive sales performance, market positioning, and occupancy optimization
Coach Community Sales Directors to exceed move-in goals and build robust sales pipelines
Develop and execute regional sales strategies that maximize occupancy and revenue across multiple communities
Partner with on-site sales teams to refine lead generation tactics, improve conversion rates, and enhance the prospect experience from first inquiry through move-in
Analyze market trends, competitive positioning, and referral source relationships to identify growth opportunities and overcome census challenges
Own sales performance metrics across the portfolio including lead volume, conversion rates, tour-to-move-in ratios, and occupancy targets
Provide hands-on coaching and professional development to Community Sales Directors
Collaborate with marketing and operations teams to align messaging, address service gaps, and ensure seamless transitions for new residents and families
Travel extensively throughout the South-Central region to conduct ride-alongs, lead sales meetings, and provide real-time coaching on objection handling and relationship building
Leverage CRM data and analytics to forecast census trends and course-correct underperforming communities
Champion a culture of sales excellence while maintaining Pegasus Senior Living's commitment to ethical, relationship-based selling that prioritizes resident needs
Highly competitive base salary plus lucrative performance-based incentives tied directly to regional occupancy gains and revenue targets
Opportunity to scale responsibilities as the portfolio expands, with clear pathways for career advancement within a growing organization
Company
Pegasus Senior Living
Pegasus Senior Living is a health care company that specializes in assisted living, and memory care communities in the U.S.