Teacher Created Materials · 4 hours ago
Product Marketing Specialist - Trade
Huntington Beach, CA
Full-time
Hybrid
Senior Level
6+ years expTeacher Created Materials is an award-winning publisher of educational and trade books, digital products, and professional learning services. They are seeking a detail-oriented and creative Product Marketing Specialist to develop tools and messaging that empower sales and ecommerce teams to effectively present and sell children's books across various channels.
EducationPublishing
Responsibilities
Develop and maintain product assets, catalogs, seasonal presentations, and other collaterals to support sales conversations
Create persuasive product copy, key talking points, and positioning statements tailored to educators, librarians, and retail buyers
Collaborate with design and outside freelancers to produce visually engaging graphics, one-pagers, and digital assets, including Amazon A+ Content for product detail pages
Ensure consistency of messaging and brand voice across all materials
Support the development and execution of seasonal campaigns and product launches
Develop digital toolkits (videos, slide decks, case studies, FAQs) for internal and external use
Translate customer feedback and market insights into updated product messaging and improved sales materials
Benchmark competitor collateral and identify opportunities to differentiate
Work with editorial, design, and sales teams to ensure assets accurately reflect product features and align with broader marketing campaigns
Provide training and onboarding support for the sales team on new assets and product positioning
Coordinate with outside vendors as needed for projects
Qualification
Required
6+ years of experience in marketing, product marketing, or sales support, publishing or education industry experience a plus
Strong writing and editing skills, with the ability to distill complex product details into clear, benefit-driven messaging
Proven experience in ecommerce product, series, and brand optimization, including SEO and keyword development, and image, video, and product description best practices
Experience developing sales tools such as product sheets, presentations, catalogs, or digital toolkits
Experience with various marketing, publishing, and ERP platforms, for example Semrush, Helium10, Adobe Creative Cloud, Edelweiss, Hubspot, and NetSuite
Highly organized, detail-oriented, and able to manage multiple projects under tight deadlines
Benefits
Health, Dental, Vision, Life Insurance
Paid Time Off plus Company Holidays
Generous 401(K) program with Match
Generous Childcare and Wellness Programs
Plus more!
Company
Teacher Created Materials
Teacher Created Materials is one of the most recognized names in educational publishing.
Founded in 1977Huntington Beach, California, USA
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Alexandra Rivas Smith
Chief Marketing Officer
Recent News
EIN Presswire
2025-07-02
Company data provided by crunchbase