Anheuser-Busch · 1 day ago
Manager, Trade Marketing
Arizona, United States
Full-time
Onsite
Mid, Senior Level
$105K/yr - $124K/yr
4+ years expAnheuser-Busch is a company that embraces a culture of dreaming big and innovation. They are seeking a Trade Marketing Manager who will be responsible for bringing the brand portfolio to life across various events and retail environments, while managing local event sponsorships and supporting brand programming in the off-premise channel.
Craft BeerFood and BeverageWine And Spirits
Responsibilities
Developing plans and tailored playbooks for all channels against their local properties and events
Mobilizing brand planning
Sampling execution
Event and venue activations across territory
Ticket management
Resort / Destination planning and execution (where applicable)
Works with Experiential Team to inform professional or Tier 1 sponsorships
Owns local event sponsorship negotiations and territory specific budget that includes rights fees and activation funds
Ensures mobile asset requests are complete and aligned with brands / events
Supports Venue CAPEX execution in their market with direction from CSO and visibility for On-Premise team
Works closely with their top wholesalers where they have properties and activation budgets to ensure clarity of execution against their plans
Supports the execution of On-Premise plans
BET Team Captain (where applicable)
Manage the implementation of brand programming within the off-premise channel to deliver volume and share growth
Manage the ROI for channel programs
Communicate results and priorities weekly/monthly
Coach and mentor Trade Activation Managers and wholesaler sales teams
Direct channel specific pilots; manage optimization of each channel's key levers
Cascade annual/trimester channel blueprint (Initiatives and Programs)
KPI's - Channel volume, share, program execution, distribution
Qualification
Required
Bachelor's Degree – highly preferred
4+ years sales and/or marketing experience
In-depth knowledge of regional marketing and sales organization
Strong communication skills, both internal and external
Proficiency in PowerPoint, Excel and internal system tools
Must possess an in-depth knowledge of the On-Premise Channel
Preferred
MBA/Advanced Degree - highly preferred
Willingness to relocate for future opportunities
Beer/alcohol industry knowledge
Benefits
Bonus
Long-term incentive eligible
Company
Anheuser-Busch
Anheuser-Busch is a brewery business that specializes in beer production and offers beer catering for parties and party planning facilities.
10001+ employees
H1B Sponsorship
Anheuser-Busch has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (3)
2024 (8)
2023 (10)
2022 (7)
2021 (19)
2020 (3)
Funding
Current Stage
Late StageLeadership Team
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