Publicis Health · 4 hours ago
Director, Engagement Strategy
New York, NY
Full-time
Hybrid
Director/Executive
$107K/yr - $171K/yr
6+ years expPublicis Health is a global leader in healthcare communications, and they are seeking a Director of Engagement Strategy to lead strategic initiatives across key accounts. The role involves crafting engagement ecosystems and guiding clients through change by translating data and insights into actionable strategies.
AdvertisingHealth CareMarketing
Responsibilities
Lead engagement strategy for key clients, guiding communications that drive meaningful connection and align with business goals
Advise senior clients with clear, insight‑driven recommendations
Translate behavioral insights and market trends into cohesive engagement strategies
Build multi‑channel ecosystem strategies and messaging frameworks
Develop activation plans rooted in real audience needs and motivations
Partner with creative, media, experience, advocacy, and scientific teams to deliver human‑centered, measurable impact
Create measurement frameworks to clarify performance and inform optimization
Synthesize qualitative and quantitative research into actionable insights
Develop personas and customer narratives that guide journey design
Identify emerging trends and technologies that shape new engagement opportunities
Deliver POVs that help clients navigate change and lead within evolving markets
Support creation of flexible, resilient digital ecosystems for long‑term growth
Mentor strategists and contribute to CoLab’s culture of agility, creativity, and co‑creation
Facilitate workshops that drive clarity and alignment
Model CoLab’s flexible, collaborative, globally connected way of working
Qualification
Required
Bachelor's degree in a relevant field; advanced degree a plus
6–8+ years of agency experience in engagement, digital, brand, or communications strategy
Strong background in healthcare (pharma, biotech, or wellness) within regulated environments
Proven ability to influence senior stakeholders and navigate complex challenges
Expertise in engagement strategy, journey mapping, and multi‑channel planning
Strong qualitative and quantitative insight development
Deep understanding of HCP, patient, and payer audiences
Advanced digital knowledge (CRM, omnichannel, NPP)
Strength in UX thinking, narrative design, and behavior‑led communication
Excellent storytelling and presentation skills
Collaborative mindset and comfort in a flexible, cloud‑based environment
Curiosity, empathy, and a commitment to meaningful, purpose‑based work
Benefits
Medical coverage
Dental
Vision
Disability
401K
Parental and family care leave
Family forming assistance
Tuition reimbursement
Flexible time off
Company
Publicis Health
Publicis Health is a marketing and advertising company specializing in healthcare communications solutions.
1001-5000 employees
H1B Sponsorship
Publicis Health has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (5)
2024 (4)
2023 (4)
2022 (8)
2021 (4)
2020 (9)
Funding
Current Stage
Late StageLeadership Team
Alexandra von Plato
Chief Executive Officer
Nick Colucci
CEO
Recent News
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2025-08-04
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2025-06-25
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