AbbVie · 3 hours ago
Director of Marketing Retina, HCP Professional and Facility Lead - Irvine, CA
Irvine, CA
Full-time
Onsite
Mid, Senior Level
5+ years expAbbVie is a company dedicated to discovering and delivering innovative medicines and solutions to address serious health issues. The Retina HCP Professional and Facility Marketing Director will lead a marketing team to develop and execute comprehensive marketing plans targeting healthcare providers and surgical centers, ensuring alignment with market needs and regulatory standards.
BiotechnologyFinancial ServicesHealth CareMedicalPharmaceuticalVenture Capital
Responsibilities
Lead and mentor the Retina marketing team, fostering a high-performance culture
Collaborate closely with cross function teams (sales, national accounts, market access, medical affairs, operations, finance, R&D, regulatory, compliance and legal teams) to ensure integrated execution of brand initiatives
Partner with the lead Clinical Trainer, and clinical training team, to coordinate efforts between the clinical and sales teams and enable surgeon and site activation, including timing and cadence of key activities across each account
Partner with AbbVie trade, market access, and supply chain to establish distribution and contracting strategies and network to support seamless product supply network
Develop and implement multi-year marketing strategies aligned with business objectives and regulatory requirements
Partner to help shape the product pipeline and ensure alignment with market needs, customer insights, and long-term commercial strategy
Oversee product launches, ensuring effective go-to-market plans and positioning for ASC and HOPD surgical environments
Manage market research, competitive analysis, and customer insights initiatives, especially focused on hospitals, outpatient surgical centers, and other key stakeholders
Build and maintain relationships with decision makers in Private Equity and non-Private Equity physician networks, IDNs, and Surgical facilities
Drive digital marketing, advertising, public relations, and event strategies targeting institutions, healthcare providers and patients active in hospital and outpatient surgery
Monitor and report on marketing KPIs and ROI with special focus on hospital and outpatient market segments
Partner with Strategic Communications lead to optimize company and brand presence at industry conferences, vendor partner events, and professional gatherings
Ensure compliance with medical device industry regulations and standards across all targeted environments
Qualification
Required
Bachelor's degree in marketing, Business, Life Sciences, or related field
Strong communication skills, both oral and written, with the ability to make effective presentations to internal and external customers, sales teams, and senior management
Proven track record of successful product launches and driving business growth in hospital and/or outpatient surgical markets
Strong understanding of healthcare regulatory environment, especially as it relates to surgical outpatient facilities
Strong background in both upstream and downstream marketing strategy
Exceptional strategic and analytical skills
Ability to work effectively in cross-functional teams
Demonstrated ability to manage budgets and deliver results
Is a self-starter, intellectually curious, and can change course rapidly where required
Willingness to travel up to 35%, attending national conferences, sales and marketing meetings and field visits
Preferred
At least 5 years of pharmaceutical marketing, including 2+ years of Buy and Bill or Device is preferred
MBA or advanced degree preferred
Benefits
Paid time off (vacation, holidays, sick)
Medical/dental/vision insurance
401(k)
Company
AbbVie
AbbVie is a biopharmaceutical company focused on immunology, oncology, neuroscience, virology, and aesthetics. It is a sub-organization of AbbVie.
10001+ employees
H1B Sponsorship
AbbVie has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (273)
2024 (190)
2023 (225)
2022 (284)
2021 (186)
2020 (186)
Funding
Current Stage
Public CompanyTotal Funding
$15B2024-02-27Post Ipo Debt· $15B
2023-03-08Post Ipo Equity· $0.25M
2012-12-20IPO
Leadership Team
Robert Michael
Chairman of the Board and Chief Executive Officer
Micah Bregman
Vice President, Global Strategy and Pipeline, Allergan Aesthetics
Recent News
2026-01-23
2026-01-20
2026-01-20
Company data provided by crunchbase