Kotter · 19 hours ago
Senior Business Development Lead
United States
Full-time
Onsite
Senior Level, Lead/Staff
$85K/yr - $95K/yr
8+ years expKotter is seeking a Senior Business Development Lead who will drive the management and qualification of new business opportunities. This role involves engaging leads, delivering qualified opportunities to the sales team, and assisting in sales enablement activities.
ConsultingCorporate TrainingEducationManagement Consulting
Responsibilities
Serve as the first step of our sales process, by responding to assigned inbound leads (ensuring rapid response times and adherence to qualification criteria) and appropriately identifying appropriate responses via email, LinkedIn, or phone outreach
Determine business channel fit, identify pain points, and convert Sales Qualified Leads (SQLs) into sales meetings for our senior business development team
Execute daily high-volume outbound outreach via cold calling, personalized email, and professional LinkedIn messaging to targeted lists identified for sales campaigns
Assist the Sales Enablement Manager in sending and tracking the performance of multi-step BD campaigns (e.g., post-webinar follow-ups, promotional sequences) designed to nurture interest and promptly qualify prospects
Lead the maintenance and quality assurance of the BD Asset Library, ensuring all collateral (weblinks, case studies, decks, etc.) is current, compliant, and correctly tagged for easy seller access
Manage the sales material database including sales assets, RFP library, proposal outlines, Ai tools for proposal management, etc. to ensure a rapid, reliable and accurate sales process
Actively document common prospect questions, objections, and successful messaging to provide continuous feedback to the Sales Enablement Manager and Marketing for content and training refinement
Support the Sales Enablement Manager in preparing, formatting, and distributing training materials for new hires and ongoing sales development sessions
Utilize HubSpot to segment highly targeted contact lists for outbound outreach campaigns
Perform regular record cleanup, processing, and entry within the CRM to ensure accuracy for list building and sales forecasting
Generate weekly performance reports on key sales activities, focusing on conversion rates from outreach to qualified lead status
Provide logistical support for complex sales campaign launches, including coordinating assets and timelines across marketing and sales
Provide support in building and maintaining basic HubSpot Workflows related to lead routing, data cleanup, and activity logging to streamline sales processes
Assist in generating detailed reports and dashboards within Hubspot, focused on sales key performance indicators (KPIs)
Assist in monthly and quarterly comprehensive data audits to ensure the accuracy required for strategic decision-making
Qualification
Required
Bachelor's Degree required
A minimum of 8 years of focused experience in Business Development or dedicated Sales Operations, where success was measured by meeting volume and lead qualification
Direct, hands-on experience using HubSpot for daily activity logging, list management, and generating performance reports. HubSpot experience is required
Proven track record of effectively communicating with and securing initial meetings with mid-to-senior-level decision-makers via cold calling, personalized email, and virtual platforms
Expertise in lead qualification methodologies and the ability to rapidly assess prospect fit and urgency
Demonstrated ability to navigate and use Sales Hub tools within HubSpot, including Workflows, Sequences, Meeting Tools, Message Templates, and Custom Reports/Dashboards
Strong analytical skills, capable of processing sales data in Google Sheets to segment lists and track outreach campaign results
Preferred
Experience working within the Professional Services or Consulting sector is a significant advantage
Benefits
Medical, dental, and vision coverage
401(k)
Unlimited paid time off
Professional development opportunities
Company
Kotter
Kotter is a consulting firm focused on solving business problems faster, innovating at scale, and driving performance
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Kathy Gersch
CEO
John Kotter
Chairman and Founder
Recent News
2025-08-15
2025-06-12
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