YMCA of Greater Brandywine · 15 hours ago
Senior Association Director of Health Innovation & Wellness Growth
Kennett Square, PA
Full-time
Onsite
Senior Level, Lead/Staff, Director/Executive
5+ years expYMCA of Greater Brandywine is a leading nonprofit charitable organization dedicated to community health and wellness. The Senior Association Director of Health Innovation & Wellness Growth is responsible for driving the growth and performance of fitness and wellness programs, providing strategic leadership, and ensuring program quality and sustainability across all branches.
FitnessHealth CareNon ProfitWellness
Responsibilities
Provide association-wide leadership for the design, standardization, and growth of personal training, small group training, and group exercise programs across all YMCA of Greater Brandywine branches
Develop and implement scalable program models that can be consistently executed across branches while allowing for appropriate local adaptation
Establish clear program standards, structures, and expectations to ensure quality, consistency, and alignment with YGBW values
Partner with branch leadership and wellness staff to support effective rollout, adoption, and ongoing execution of fitness and wellness initiatives
Drive program growth by increasing participation, member engagement, and earned income through personal training, small group training, and group exercise offerings
Define, track, and report on key performance indicators related to program participation, financial performance, retention, and community impact, using data to inform continuous improvement
Lead the use and optimization of wellness technology platforms (e.g., Y360, Upace, EVOLT360, ActiveNet as applicable) to support program delivery, engagement, and reporting
Collaborate with Membership and other association teams to align fitness and wellness programming with broader membership engagement and growth strategies
Design and oversee association-wide wellness challenges, incentives, and signature initiatives that support member engagement and mission advancement
Identify opportunities for innovation in fitness and wellness programming that respond to community needs, industry trends, and organizational priorities
Build and maintain collaborative relationships with internal stakeholders and community partners to support program success and community impact
Support quality assurance efforts related to fitness and wellness programming, including preparation for internal or external reviews, audits, or certification processes, as applicable
Operate effectively in evolving environments, demonstrating flexibility, sound judgment, and the ability to build structure where processes are still emerging
Oversee Fit Truk, ensuring community access, program growth, and long-term sustainability
Other duties as assigned
Qualification
Required
Bachelor's degree in a related field or equivalent experience with a minimum of 5 years of progressively responsible and successful leadership experience with supporting/guiding teams to achieve set performance goals across multi sites
Proven track record of wellness program and membership growth
Robust collaboration within the Health Strategies team and across branches is essential
Demonstrated ability to collect meaningful data and draw solid conclusions and skills in compiling and producing written reports
Possess interdisciplinary knowledge and understanding of core principles and best practices within healthy living and fitness programming and design
Demonstrated ability to design, implement, and manage organizational strategies and actions to full execution. Proven ability to resolve ambiguous problems and improvise solutions
Demonstrated work experience working with both child and adult populations in diverse groups from all social and economic segments of the community
Excellent oral and written communication skills reflecting solid customer service
Demonstrated ability to: form appropriate assessment-based relationships; exemplify excellent leadership qualities in managing associates tactfully; relate well in multicultural environments; maintain confidentiality throughout daily operations; maintain good communication skills and multitask efficiently; manage competing priorities and deadline; use time effectively; and focus on details
Proficiency in computer skills including Word, Outlook, and Excel
HIPAA Compliance certification required
Budgeting experience is required
Able to travel throughout the YMCA of Greater Brandywine service area is required
Must be able to work flexible hours as needed
Preferred
At least 6 years of experience with YMCA Fitness and Wellness programs are strongly preferred
Previous experience with YMCA EBHIs preferred
Benefits
Free family YMCA membership, including outdoor pools
Medical, dental, and vision insurance, along with paid holidays and plentiful PTO for full-time employees
Babysitting while you work (up to 4 hours per day)
Generous program discounts on childcare, camp, youth sports, swimming lessons and more!
12% employer contribution to retirement savings upon reaching eligibility and optional 403B retirement savings plan upon hire.
Employee Assistance Program
Continuing education reimbursement, tuition discounts with Chestnut Hill College and Immaculata University
Career development and paid training
Unlimited referral bonus beginning at $300.00
Company
YMCA of Greater Brandywine
YMCA of Greater Brandywine is an association of eight YMCAs that offer life-changing programs for children, families and adults.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Bertram L. Lawson II
President & CEO
Rachel Firkser, CPA, MBA
Chief Financial Officer
Recent News
EIN Presswire
2025-11-21
2025-11-20
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