Hotel Polaris · 4 hours ago
Director of Hotel Sales - Hotel Polaris
Colorado Springs, CO
Full-time
Onsite
Lead/Staff, Director/Executive
$110K/yr - $125K/yr
5+ years expHotel Polaris is seeking an exceptional Director of Hotel Sales to join their team and play a vital role in shaping the success of the hotel. This role involves leading the strategy for direct sales, overseeing the Group Sales team, Catering Sales team, and Leisure & Business Travel, while ensuring financial performance and employee satisfaction.
Hospitality
Responsibilities
The Director of Hotel Sales oversees all aspects of direct sales and the overall strategy for the department
This includes the selling of group business from a list of strategic accounts, and financial management of the direct sales budget, the selling of catering events, and leisure & business transient accounts
This leadership role requires vision and financial planning skills as well as excellent communication skills and people leadership
Financial acumen is essential for success in planning for an executing upon an operating budget for sales and service
Supervision and overall responsibility of the direct Sales function including maintaining and monitoring the accuracy and effectiveness of all written communication from Sales Managers, Catering Sales Managers, Leisure & Business Transient Sales Managers, and Coordinators
Direct a strategic and comprehensive group and catering sales effort to maximize group rooms, food, beverage and other ancillary sales revenue production goals
Direct a strategic and comprehensive leisure and business transient sales effort
Identifying and growing key accounts within this market segment along with the Leisure & Business Transient Sales Manager
Represent the DOS&M on all on-property activities, and be an ambassador to all other departments
Lead the group, catering, and business transient sales team to achieve group budget and booking pace
Direct support of all sales managers, optimizing ROI of site visits and their closure ratio
Master the use of company resources and review with the group, catering, and business transient sales team on a regular basis as a part of total strategic account management
Regularly evaluate future or advanced performance or process issues relating to group booking pace, backlog, rate yielding or conversion to identify future revenue and performance shortfalls and upside opportunities
Collaborate with each individual sales manager to implement a targeted and direct strategic plan to penetrate assigned segments
Ensure that the team is effectively mapping and maintaining all new and existing accounts, and devoting appropriate account management effort based on their quality ratings and potential: top, target, good or marginal
Achieve this objective within your individually-assigned market segment(s), as well
Have a refined sense of communication: timely response to client requests; creative proposals; superb time management skills; effective communication with customers and amongst the hotel team
Engage in and leverage the CT Synergy leads sharing programs
Execute daily business review meetings and weekly sales meetings along with revenue management
Actively participate in the appropriate CT Affinity Team(s) for this position
Be able to understand industry reports appropriate to the position, and implement direct strategies using this business intelligence to positively affect group business bookings
Evaluate training and development needs of the sales team and recommend and provide appropriate training tools, access to seminars and online learning opportunities
Mentor each direct report to achieve their professional goals through these programs
Serve as in internal resource for business volume updates and future business forecasts
Interview sales candidates
Identify qualified external/internal sales and marketing professionals, and maintain talent bank of names for future reference in conjunction with CT corporate efforts
Be visible within the local community and attend membership meetings of local chambers, bureaus and industry association events when appropriate
Engage in the DOS Affinity Team and be a thought leader and innovator
Conduct creative site inspections with clients, including those from other segments
Maintain high level of knowledge of the competition’s product
Make outside sales calls, and handle all incoming inquiries
Plan and prepare appointments for sales trips
Create pre-trip and post-trip reports in a timely manner
Ensure financial success and profitability of hotel by overseeing all group and transient booking contracts and agreements, and managing risk within these agreements
Drive Sales Intensity and ensure goal attainment of direct sales activity
Work with Convention Services, Revenue Management, Reservations, and Marketing teams on a regular basis and integrate all sales with their direct sales and revenue management efforts
Meet with DOSM weekly to chart progress, adjust/adapt to market changes and shift strategies as deemed necessary
Contribute as needed to the completion and posting of all required reports and analysis
Assist in preparation and management of the monthly rooms forecast, annual rooms budget and sales and marketing expense budget
Facilitate monthly book keeping, check book management and invoice processing for the Group and Transient Sales Department
Qualification
Required
College graduate or equivalent industry experience
5-7 years experience in a senior role within the Sales & Marketing department, preferably within the luxury hotel segment, with more than 25K square feet of meeting space
Knowledge of group meetings, catering events, business transient, and conference markets
Excellent written and verbal communication skills and the ability to utilize them effectively in English with guests, peers and associates
Ability to work under stressful conditions and balance multiple commitments simultaneously
Strong customer service aptitude
Understanding of budgetary and fiscal responsibility within the department
Familiarity with all operational areas of the resort
Preferred
Expert level in use of Delphi, property management systems, Word, Excel, Outlook and other department specific programs
Familiar with prospecting tools such as Knowland, Zoom Info, LinkedIn Navigator and Cvent prospecting tools
Desire to progress within the hospitality industry
Sales & Marketing certification
Prior hotel sales and marketing experience
Benefits
Group medical, dental, vision, life, and disability benefits.
Participation in a pre-tax flexible benefit plan for healthcare and dependent care reimbursement.
Colorado Family and Medical Leave Insurance Program (FAMLI).
An employee assistance program.
Paid time off/sick time.
Participation in a 401(k) plan with a company match.
Complimentary team member meals.
Complimentary room nights at CoralTree Hospitality managed properties.
Company
Hotel Polaris
Hotel Polaris at the U.S.
201-500 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase