COVE Animal Health · 14 hours ago
Digital Marketing Manager
Middletown, CT
Full-time
Onsite
Senior Level
$90K/yr - $100K/yr
5+ years expCOVE Animal Health is a growing network of veterinary hospitals focused on high-quality medicine and strong leadership. They are seeking a Digital Marketing Manager to drive enterprise-level growth through performance-focused digital marketing across their network, managing strategies and execution of digital channels to enhance client acquisition and service growth.
Health CareMedicalVeterinary
Responsibilities
Develop and execute enterprise digital marketing strategies aligned with regional and service-line goals
Apply demand generation principles to capture high-intent audiences and convert interest into measurable growth
Conduct market and competitor analysis to identify opportunities and guide channel strategy
Partner with marketing leadership and regional teams to turn business objectives into actionable digital plans
Own paid search and paid social strategy, including campaign structure, optimization, and scaling
Oversee integrated digital programs across paid media, web experiences, and lifecycle touchpoints
Optimize enterprise landing pages to improve lead quality, conversion rates, and acquisition efficiency
Support new hospital openings, service-line launches, and referral growth initiatives through digital activation
Test and evaluate new channels, tools, and tactics to stay ahead of market trends
Own enterprise digital measurement and attribution across phone, form, QR, and booking conversions
Build and maintain dashboards that connect digital performance to pipeline, revenue, and operational outcomes
Manage call tracking strategy, including CallRail setup, attribution modeling, and CRM integration
Translate performance data into clear, actionable insights for optimization and forecasting
Ensure consistency in tracking, KPIs, and reporting across regions
Execute and optimize digital spend within an approved enterprise budget
Monitor pacing, performance, and efficiency across channels and regions
Surface insights, risks, and opportunities to inform future budget planning
Ensure digital execution aligns with enterprise and regional brand standards
Evaluate and guide creative to ensure campaigns are effective, human, and on-brand
Maintain high execution standards across all digital programs
Qualification
Required
5–7+ years of experience in digital marketing, with deep expertise in paid search and paid social
Experience managing large, multi-region digital programs with established budgets
Strong analytical and technical skills, including Google Ads, Meta, GA4, CallRail, and CRM systems (HubSpot required)
Ability to clearly connect marketing performance to pipeline and revenue outcomes
Strong communicator with a collaborative, solutions-oriented mindset
Preferred
Experience in healthcare, veterinary, or multi-location service organizations
Company
COVE Animal Health
COVE hospitals are built on decades of trusted care.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Clint Werts
Chief Financial Officer
Ben Olson
Chief Medical Officer
Recent News
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