Los Angeles Sparks · 12 hours ago
Director Integrated Marketing
Los Angeles, CA
Full-time
Onsite
Director/Executive
$105K/yr - $105K/yr
7+ years expLos Angeles Sparks, a 3-time WNBA Champion, is seeking a Director of Integrated Marketing to develop and execute multi-channel marketing strategies that drive revenue and enhance brand engagement. The role involves coordinating marketing efforts across various channels and ensuring efficient execution of campaigns while overseeing the digital marketing team.
CommunitiesLifestyleSportsSports Leagues and Teams
Responsibilities
Translate strategic objectives into cross-functional campaigns spanning digital, social, content, ticket sales, email, partnerships, community, communications, and paid advertising
Develop cross-department plans supporting organizational priorities including ticket sales initiatives, community efforts, partnerships, brand campaigns, etc
Work closely with creative and content team to ensure deliverables, timelines, and resource needs are clearly scoped and supported
Serve as the central connector between marketing, ticket sales, partnerships, and game operations to ensure unified goals and messaging
Manage campaign reporting, gather KPIs across channels, and provide insights to improve performance, efficiency, and fan engagement
Lead cross-functional meetings including campaign kickoffs, weekly marketing syncs, and post-mortems
Serve as the primary point of coordination for tentpole moments (major theme nights, jersey releases, community campaigns), ensuring all departments remain on schedule and on brand
Collaborate with the Digital Marketing Specialist on the strategic direction of CRM/email communications, including segmentation strategy, lifecycle planning, and high-level messaging priorities
Oversee the development of surveys and tracking of Sparks database results
Oversee day-to-day operation of the Sparks’ official website, ensuring accurate, timely, and engaging content that enhances user experience and supports sales goals
Place and track paid advertising campaigns across digital and traditional channels, ensuring alignment with marketing objectives and measurable ROI
Partner with analytics and ticketing teams to measure campaign performance and refine marketing execution based on data insights
Ensure execution of integrated and connected content across social media, digital, video, in-arena, and broadcast platforms
Maintain a cohesive and authentic brand voice that reflects the Sparks’ values and celebrates players, fans, and community impact
Book contracted photographers, voice-over artists, and videographers as needed to support content production for home and away games and other initiatives
Manage external creative and production partners to ensure delivery of high-quality, on-brand assets
Serve as a brand steward ensuring consistency across marketing, partnerships, community relations, and game presentation
Integrate community and social impact initiatives into the Sparks’ broader marketing efforts to strengthen fan and civic connections
Qualification
Required
Bachelor's degree in marketing, communications, business, or related field (master's degree preferred)
7–10+ years of progressive experience in marketing, project management, plan building, digital strategy, and content execution/organization—preferably within sports with team or league experience
Must have experience ensuring projects are completed on time and on schedule
Experience placing and tracking advertising campaigns across digital and traditional channels
Strong background in project management and implementation, with proven success executing complex, cross-functional initiatives
Must have experience placing and tracking advertising campaigns across digital, social, OOH, broadcast, and/or print
Demonstrated experience developing strategic plans, briefs, and campaign one-sheets
Exceptional cross-functional communication, collaboration skills, and team leadership
Ability to thrive in a fast-paced environment and manage multiple priorities
Strategic thinker with strong creative instincts and data-driven decision-making
Experience booking and managing contracted creative talent (photographers, videographers, VO artists)
Expertise in digital marketing, including email campaigns, paid advertising, and website management
Excellent storytelling, writing, and communication skills
Demonstrated ability to manage multiple projects simultaneously
Proficiency in CRM systems, CMS tools, PowerPoint, and marketing analytics platforms
Passion for women's sports, empowerment, and community engagement
Preferred
Experience developing strategic briefs and multi-channel campaign plans
Experience working within a sports team, league, or entertainment ecosystem
Familiarity with Sparks brand values and WNBA/NBA digital and marketing standards
Company
Los Angeles Sparks
Los Angeles Sparks is a sports team that participates in women's professional basketball leagues.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Jael Gallagher
VP, Corporate Partnerships
Arpe Bagumyan, M.A.
Manager, Partner Marketing
Recent News
2025-10-31
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