Vagaro · 8 hours ago
Paid Search Manager
Pleasanton, CA
Full-time
Onsite
Mid Level
$150K/yr - $190K/yr
4+ years expVagaro is a company that fosters a collaborative and inclusive work environment, focusing on innovation and professional development. They are seeking a hands-on Paid Search Manager to own and scale their paid search acquisition efforts, primarily through Google Ads, while also managing campaigns across Bing and Apple Search Ads.
BeautyFashionFitnessHealth CareLifestyleOnline PortalsSaaSSoftwareWellness
Responsibilities
Own end-to-end paid search execution across Google Ads, Bing Ads, and Apple Search Ads
Build and manage campaigns: keyword research, structure, match types, bidding, and budgets
Continuously optimize performance through:
Search term analysis & negative keyword management
Bid & budget adjustments
Ad copy testing and asset iteration
Partner with design and content teams on ad assets and landing page alignment
Analyze performance across the full funnel (click → conversion → revenue)
Monitor attribution, conversion tracking, and data integrity
Identify growth opportunities through new keywords, campaign types, and audience strategies
Report on performance with clear insights and recommendations
Qualification
Required
4+ years of hands-on experience managing paid search campaigns
Deep expertise in Google Ads (Search, P-Max, App or Demand Gen a plus)
Experience with Bing Ads and Apple Search Ads
Strong understanding of keyword strategy, auction dynamics, and Quality Score
Data-driven mindset with strong analytical skills
Comfortable working with dashboards, raw data exports, and experimentation
Experience collaborating with design, analytics, and engineering teams
Preferred
Experience at scale with large budgets
Familiarity with attribution tools and analytics platforms
Experience optimizing for downstream metrics (LTV, CAC, retention)
Benefits
Generous PTO: 15 accrued days, plus 10 company holidays annually.
Health & Wellness: Comprehensive healthcare, dental, and vision plans for you and your family.
Exclusive Perks: Discounts on attractions, theme parks, shows, sports events, movies, hotels, and more through TicketsAtWork.
Beauty Perks: $30/month reimbursement for any Vagaro service, including health, beauty, or wellness treatments.
Food Perks: $50 monthly stipend for our onsite micro-kitchen and a complimentary DoorDash DashPass subscription.
Growth Opportunities: College Assistance Reimbursement, access to EAP & Work/Life Programs, and a LinkedIn Learning account to master new skills.
Financial Security: 401k program with 4% matching and optional life/supplemental insurance.
Stay Active: Access to our on-site gym, flavored water dispenser, and basketball court to keep you fit and energized!
Company
Vagaro
Vagaro is an online platform that allows its users to find salons and spas in their local area and make appointments online.
201-500 employees
H1B Sponsorship
Vagaro has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (3)
2024 (4)
2023 (4)
2022 (2)
2021 (1)
Funding
Current Stage
Growth StageTotal Funding
$163MKey Investors
FTV Capital
2021-11-02Private Equity· $100M
2018-12-05Private Equity· $63M
Leadership Team
Fred Helou
CEO
Recent News
Company data provided by crunchbase