Maryland Legal Aid · 7 hours ago
Digital Market & Communications Coordinator
Baltimore, MD
Full-time
Hybrid
Mid Level
$55K/yr - $70K/yr
3+ years expMaryland Legal Aid (MLA) advocates for Marylanders experiencing poverty to achieve equity and social justice through free civil legal services. They are seeking a Digital Marketing & Communications Coordinator to enhance their digital presence and engage with clients, partners, and supporters through various online platforms.
LegalNon ProfitProfessional Services
Responsibilities
Drive constituent growth through deploying a strategy for email list-building, increasing social media followers, text message subscribers, and interaction across channels leveraging industry best practices
Oversee editorial calendar and content workflow across channels
Create and schedule content for Facebook, LinkedIn, Instagram, and X using Canva and Hootsuite building out Maryland Legal Aid’s brand voice for social media being strategic about content by channel
Draft and support the development of clear, engaging written content across platforms, including press releases, social media captions, donor-facing e-newsletters, brochures, flyers, and digital toolkits, in collaboration with the Communications Director
Design branded digital and paper content (appeal letters, graphics, story cards, donor stewardship pieces, flyers, etc.) using Adobe Creative Suite or Canva
Maintain and update content on MLA’s WordPress website (e.g., news posts, staff updates, event info)
Responsible for email creation, design, layout, and send for monthly newsletters and fundraising appeals via Bloomerang
Ensure audience segmentation strategy for email is accurately executed in marketing platform managing inclusions and suppressions and ensure outbound marketing campaigns to ensure adherence to legal standards and internal compliance policies
Support the development of client and staff impact stories, including assisting with interviews, drafting narrative content, and coordinating internal review and approvals
Capture short-form video content for social media and email marketing using a smartphone, including basic interview-style footage and b-roll
Support light video editing for digital channels using Adobe Premiere or similar tools, with guidance and training as needed
Capture or coordinate photos at community events and support basic photo editing
Track and report on digital engagement metrics (social, email, web)
Manage the stock and flow of brochures, swag, and promotional supplies to keep outreach efforts well-equipped and on-brand
Qualification
Required
3+ years of experience in digital marketing, communications, or nonprofit outreach
Demonstrated strength in written and verbal communications, with experience drafting content for external audiences such as social media, email newsletters, websites, or print materials
Experience creating and managing social media content in a professional setting
Ability to translate complex or sensitive subject matter into clear, accessible, and engaging content for diverse audiences
Working knowledge of Canva and basic design and layout skills
Familiarity with WordPress and email marketing tools (Bloomerang a plus)
Strong organizational skills and attention to detail, with the ability to manage multiple deadlines in a fast-paced, mission-driven environment
Comfort collaborating with a Communications Director and other internal stakeholders on drafting, editing, and refining communications materials
Experience conducting interviews for storytelling purposes or a demonstrated interest and capacity to learn how to interview clients and staff in a respectful, trauma-informed way
Experience capturing photo and video content using a smartphone; familiarity with Adobe Premiere or similar video editing software preferred
Commitment to equity, inclusion, and access to justice
Benefits
Health, dental, and vision insurance
Life insurance
A 401(k) retirement plan
Three weeks of paid time off
Paid sick leave
14 annual paid holidays
And more
Company
Maryland Legal Aid
Maryland Legal Aid is a non-profit organization that provides civil legal services to less income people.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Priya Sarathy
Chief Financial Officer
Kristi Schulenberg
Chief Operating Officer
Recent News
Maryland Daily Record
2025-10-11
2025-09-17
Maryland Daily Record
2025-08-25
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