Under Armour · 14 hours ago
Sr. Entertainment & Influencer Communications
Baltimore, MD
Full-time
Hybrid
Senior Level
$80K/yr - $100K/yr
5+ years expUnder Armour is committed to empowering those who strive for more, and they are seeking a Sr. Entertainment & Influencer Communications Lead to support their entertainment and influencer strategy. This role involves collaborating with various teams to connect the brand with culture through authentic relationships with entertainers and creators.
ApparelDelivery ServiceFitnessInnovation ManagementInternetShoppingSporting Goods
No H1B
Responsibilities
Assist in coordinating entertainment, influencer, and creator initiatives across teams to ensure alignment and consistent execution. This includes maintaining program tools, trackers, and documentation that keep workstreams organized and connected across cross-functional teams
Contribute to the development and management of an editorial calendar that amplifies product launches, athlete moments, and brand milestones in partnership with Comms, Category, and Marketing leads. Align narratives to cultural moments that matter
Identify, cultivate, and manage relationships with entertainers, creators, and influencers — with an emphasis on earned relationships rooted in genuine connection to the brand, not just transactions
Contribute to building and executing experiences that bring the brand to life in authentic and unexpected ways — from intimate gatherings and studio sessions to creative community events that blend sport, music, art, and style
Work seamlessly across Comms, Sports Marketing, Brand, and Product teams to integrate entertainment and influencer strategy into every major campaign and launch
Work with Comms, Sports Marketing, and Brand to define KPIs for awareness, engagement, and impact. Track and analyze program performance to continually evolve and refine the approach
Qualification
Required
5+ years in communications, entertainment marketing, influencer strategy, or related field
Deep understanding of the modern media and influencer ecosystem - from Hollywood to social-first creators
Strong editorial instincts and experience developing calendars and narratives tied to product and brand milestones
Proven track record building and maintaining high-impact relationships with talent and their teams
Exceptional project management and cross-functional communication skills
Strategic connector who bridges sport and culture - fluent in entertainment, news, music, fashion, comedy, art, and internet culture
Proven builder with experience designing and leading influencer, media or entertainment programs at a global brand, agency, or platform
Editorial thinker with a strong eye for storytelling, visuals, and timing - able to see both the big cultural picture and the fine details
Trusted relationship-builder with a strong existing network and a knack for creating authentic partnerships
Exceptionally organized, proactive, and creative - able to balance executional detail with strategic vision
Benefits
Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community
Under Armour Merchandise Discounts
Competitive 401(k) plan matching
Maternity and Parental Leave for eligible and FMLA-eligible teammates
Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being
Company
Under Armour
Under Armour is a manufacturer of footwear, sport, and casual apparel.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$567.4MKey Investors
Fairfax Financial HoldingsBDT & MSD Partners
2026-01-02Post Ipo Secondary· $67.4M
2025-06-17Post Ipo Debt· $400M
2023-05-31Post Ipo Secondary· $100M
Leadership Team
Kevin Plank
Founder, President & CEO
Colin Browne
Chief Operating Officer
Recent News
Computer Weekly
2026-01-23
2026-01-22
Company data provided by crunchbase