Atolea Jewelry · 9 hours ago
Creative Strategist (Meta, TikTok, AppLovin, Snapchat)
United States
Full-time
Remote
Mid, Senior Level
3+ years expATOLEA Jewelry is one of the fastest-growing women’s eCommerce jewelry brands globally, with over 1,000,000 customers across 145 countries. They are seeking a full-time Creative Strategist to lead the creative strategy for their paid acquisition channels, focusing on building a repeatable system for producing high-performing ads across various platforms.
Luxury Goods & Jewelry
Hiring Manager
William To
Responsibilities
Own the creative strategy roadmap for paid acquisition across our growth channels
Define creative directions, messaging systems, concept families, hooks, angles, and formats based on performance data and audience insights
Build a repeatable engine that produces consistently improving creative output over time
Generate a structured concept pipeline (not scattered ideas) with clear prioritization
Develop winning concept 'families' and iteration trees that systematically expand what works
Translate product insights, objections, and customer psychology into direct-response creative concepts
Develop platform-specific creative frameworks for:
Meta (UGC/DR systems, social proof, objection handling, structured iteration)
TikTok (native pacing, creator style, trend-informed formats without relying on trends)
AppLovin Axon (high-velocity, direct-response formats optimized for network distribution)
Snapchat (native, fast, casual creator-style execution that resonates with Snap audiences)
Adapt one core concept into multiple executions based on platform mechanics and audience expectations
Work closely with performance marketing to align creative testing strategy with growth targets
Use Northbeam’s MTA + Creative Analytics insights (and platform performance signals where relevant) to identify what’s working and why across hooks, pacing, structure, formats, claims, product focus, and psychological triggers
Build structured A/B testing and iteration loops to improve CTR, CVR, CAC, and MER over time
Track what top DTC brands are doing across platforms and bring proven concepts into our testing roadmap
Run a weekly creative learning loop: what we learned, what we’re scaling, what we’re testing next
Maintain an organized library of winning ads, concepts, and learnings
Partner with creators, editors, and content teams to bring concepts to life efficiently
Create clear briefs that increase quality and reduce back-and-forth
Help improve creative production processes so output scales without sacrificing performance
Qualification
Required
3+ years experience as a Creative Strategist in paid social / performance creative (DTC or agency background)
Proven experience working across multiple DTC brands
Exposure to high-spend ad accounts (you understand scale, volume, and iteration requirements)
Proven experience building and operating a structured creative testing system inside a fast-scaling DTC brand
Experience developing platform-native performance creative for Meta, TikTok, AppLovin Axon, and Snapchat
Fluency using Northbeam's MTA + Creative Analytics environment to evaluate creative performance using weighted attribution
Strong fluency in direct-response creative principles (hooks, offers, pacing, objection handling, proof, CTA frameworks)
Strong ability to translate performance data into repeatable creative systems
Strong copy + messaging instincts (persuasion + consumer psychology)
High ownership — you drive the roadmap without needing follow-ups
Highly organized — you can manage high-volume pipelines and prioritize correctly
Strong communicator — you can explain 'why this works' clearly to the team
Performance-minded — you care about results as much as creative quality
Systems thinker — you build playbooks, not just individual ads
Preferred
Experience in jewelry, fashion, beauty, or lifestyle categories
Strong familiarity with AI tools to accelerate ideation, scripting, and iteration workflows
Benefits
Own one of the highest-leverage growth engines in the business — paid social creative
Build a creative strategy system that wins repeatedly, not occasionally
Work directly with leadership and shape how creative + performance marketing scales
Join a brand with 1,000,000+ customers across 145+ countries — and help define what best-in-class paid social creative looks like at scale in jewelry
Company
Atolea Jewelry
Waterproof Jewelry since 2020. Designed for everyday wear, made to last and loved by 700.000+ customers worldwide.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase