Patient Reach Marketer/Patient & Advocacy Marketing jobs in United States
cer-icon
Apply on Employer Site
company-logo

Össur · 8 hours ago

Patient Reach Marketer/Patient & Advocacy Marketing

Össur is a global leader in improving mobility through innovative technologies. They are seeking a highly motivated Patient Reach Marketer to join their Chronic Solutions marketing team, responsible for developing and implementing Direct to Patient marketing plans and fostering relationships with patients and advocacy groups.

FitnessHealth CareManufacturingMedical DeviceSports

Responsibilities

Consumer Lead Follow-Up
Respond promptly and professionally to all consumer inquiries and leads generated through various channels (e.g., website, social media, events, customer service referrals)
Qualify leads and provide accurate information about Össur products and solutions, guiding consumers to appropriate resources or sales channels
Maintain detailed records of all interactions in the CRM system
Collaborate closely with the sales and marketing teams to ensure a seamless consumer journey
Patient Advocacy Group (PAG) Management:
Serve as the primary point of contact for relevant patient advocacy groups in the US market to build advocacy and stakeholder engagement supporting Go-to-Market initiatives
Develop and maintain strong, collaborative relationships with PAGs to understand their needs and identify differentiated partnerships
Coordinate Össur's participation in PAG events, initiatives, and educational programs
Facilitate the sharing of Össur resources and information with PAG Members
Ambassador Management:
Lead the localization of global efforts, including executing the Össur Family tactics for Prosthetics Americas which includes US Team Össur, Ambassadors, Product Champions and New Influencer Program
Liaison with Global for Össur Family, Team Össur and other B2C campaigns, and serve as the regional expert for marketing and sales needs related to B2C
Manage the Össur Ambassador program for Prosthetics Americas through identifying and vetting new members, while communicating regularly and consistently with existing members to maintain and increase loyalty and deliver a strong Össur experience – beyond simply making a personal connection, developing connections to the mission and values of the organization
Research and find new key influencers – identify people and groups w/ potential (ambassadors; product champions; influencers, etc.) to continue growing the Össur Family
Coordinate, document and conduct training for ambassadors and other influencers
Optimize connections, communications and amplification through social media and digital tools by partnering closely with the Marcom team to share messaging, goals, and resources
Engage relationships with amputee community leaders on regional basis, building connections with key Össur marketers and sales leadership and identified organizations and individuals
Lead within Össur for working with Amputee Coalition, CAF/CAF grants and other end user organizations, working with Marketing Communication Manager to identify strategy and opportunities
Contribute to end user PR strategies, coordinate resources, and share outcomes reports under the direction of Global and Regional PR Leadership
Developed and support more effective and efficient pathways for capturing amputee testimonials, video, and other collateral that connects end users to each other and our products via customer and amputee community partnerships in close partnership with social media and Web team members
As a key contact for patient advocates, must represent Össur, be responsive and available
Manage budgets with an eye to ROI, ensuring that expenses are aligned with regional goals and that stakeholders are informed
Assist the Americas Product Marketing Management team with market intelligence, lifecycle support, and cross-functional launch execution

Qualification

B2C/B2B MarketingCRM software proficiencyHealthcare industry experienceCommunity relations experienceSocial media managementEmpathyCommunication skillsOrganizational skills

Required

Bachelor's degree in Marketing, Communications, Healthcare Administration, or a related field. Associate's degree in Business and 2+ years of related professional experience in lieu of a Bachelor's degree
4-6+ years of experience in customer service, community relations, advocacy, or similar roles, preferably within the healthcare or medical device industry
B2C/B2B Marketing experience
Exceptional written and verbal communication skills with a proven ability to build rapport and trust
Strong organizational skills and attention to detail, with the ability to manage multiple projects simultaneously
Proficiency in CRM software (e.g., Salesforce) and Microsoft Office Suite
Experience working with internal and external partners; advanced capabilities in teaming well with marketing creative and product marketing teams
Empathy and a genuine desire to support individuals facing mobility challenges
Ability to travel occasionally for events or meetings (approximately 10-20%)

Preferred

Experience working with patient advocacy groups or non-profit organizations
Familiarity with the orthopedic MedTech or prosthetics industry
Experience in social media community management

Benefits

Referral Bonuses
Paid Sick and Vacation time
We provide a flexible work environment to offer work/life balance
401(k) plan with company match
Medical, dental, and vision insurance
Wellness Program - Save up to 30% in your medical premiums
Company Paid Life Insurance
Affordable Short- & Long-Term Disability Insurance
Affordable Accidental and Critical Illness Insurance
10 Paid holidays
Give Back Program – Paid time off to Volunteer
Tuition Reimbursement
Annual Performance Reviews
And Much More…

Company

Össur

twittertwittertwitter
company-logo
Össur is a leading global provider of innovative mobility solutions that help people live a Life Without Limitations®.

Funding

Current Stage
Late Stage
Total Funding
$0.71M
Key Investors
Scottish EnterpriseGovernment of Iceland
2023-09-06Grant· $0.5M
2022-06-23Grant· $0.21M

Leadership Team

leader-logo
Emily Manes
Human Resources Business Partner
linkedin
leader-logo
Heather Corino Kalt, PHR
Regional Human Resources Business Partner
linkedin
Company data provided by crunchbase