inspiro · 5 hours ago
Marketing Director (North America)
United States
Full-time
Remote
Director/Executive
8+ years expInspiro is a global leader in customer experience management and business process services, seeking a dynamic Marketing Director to lead their marketing initiatives in North America. This role is crucial for driving brand awareness, generating demand, and positioning Inspiro as a thought leader in the CX & BPS space.
AnalyticsOutsourcingTraining
Hiring Manager
Ruby Liza Grejaldo
Responsibilities
Design and execute innovative marketing strategies to target and convert prospects in North America, aligning with Inspiro’s global marketing objectives
Help build and manage a USD40 million annual pipeline to meet revenue goals
Develop and implement a comprehensive digital marketing plan tailored to attract and engage prospects in North America. This includes leveraging SEO, SEM, social media, email campaigns, and content marketing to drive lead generation and brand visibility
Represent Inspiro in industry panel discussions, webinars, and conferences as a thought leader, showcasing expertise in CX & BPS management and promoting the company’s value proposition. Will serve as a spokesperson for Inspiro in North America, delivering impactful presentations and speeches at industry events and forums
Collaborate with internal teams to create compelling content, including whitepapers, case studies, blogs, and presentations, that resonate with the North American audience
Work closely with the global marketing team, sales teams, and other stakeholders to ensure alignment and consistency in messaging and branding
Monitor and analyze the effectiveness of marketing campaigns, providing regular reports and recommendations for optimization
Qualification
Required
Bachelor's degree in Marketing, Communications, Business, or a related field
Minimum of 8-10 years of experience in marketing, with at least 3 years in a leadership role
Proven experience in digital marketing, thought leadership, and strategy development in a BPO environment
Ability to develop and execute high-impact marketing strategies that align with business goals
Proficiency in digital marketing tools and platforms, including Google Analytics, HubSpot, LinkedIn Ads, and other relevant technologies
Exceptional public speaking and presentation skills, with experience representing organizations in industry events and panels
Strong writing skills with the ability to craft compelling content for diverse audiences
Demonstrated ability to lead cross-functional teams and collaborate with global stakeholders
Data-driven mindset with the ability to analyze campaign performance and make informed decisions
Excellent verbal and written communication skills, with the ability to engage and influence senior executives and external audiences
Understanding of North American market dynamics and cultural nuances, with the ability to work effectively in a global team
Strong connections within the North American business community and industry associations
Preferred
Master's degree
Company
inspiro
Inspiro is a business process outsourcing company that offers CX analytics, automation, HR outsourcing, training and IT services.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Ryo Ohashi
President & Chief Executive Officer
Recent News
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