VASA FITNESS · 2 hours ago
Senior Social Media Manager
Englewood, CO
Full-time
Hybrid
Mid, Senior Level
$105K/yr - $115K/yr
6+ years expVASA Fitness is a community-focused fitness company that empowers individuals to feel strong and connected. They are seeking a Senior Social Media Manager to lead their social media strategy, creating engaging content while driving brand growth and community engagement across various platforms.
FitnessPersonal HealthWellness
Responsibilities
Lead & execute our social media strategy to support larger business goals and communication priorities
Translate strategy into compelling creative briefs informed by performance data and trends
Own brainstorm collaboration with cross-functional teams to generate fresh, trend-forward content
Define KPIs and success metrics; maintain dashboards and proactively develop and own test-and-learn opportunities
Deliver monthly reports with actionable insights to guide strategy and optimize content performance
Help manage day-to-day functions of social media team inclusive of content creator & eventually community manager to develop best-in-class social creative
Build processes & workflows that enable to the team to work efficiently at scale
Build and manage multi-platform content calendar (4+ channels, prioritizing TikTok & Instagram), tailoring content to platform strengths and algorithm priorities
Balance evergreen, real-time trend, influencer, campaign, and local content
Own content scheduling across social platforms using management tools and natively
Ensure timely publishing to maximize impact and avoid content gaps
Develop engaging and on-brand copy across social channels, understanding the nuances of tone of voice across each platform
Lead the end-to-end planning, execution, and optimization of influencer and creator campaigns, ensuring every initiative aligns with brand strategy, values, member personas, and industry best practices
Partner closely with internal teams and external paid media agency to develop content tailored to paid media personas
Leverage a strong understanding of key paid media KPIs to refine creative and strategy based on performance insights
Hands on experience with low-budget boosting across Meta & TikTok to drive incremental reach
Translate boosting performance into actionable paid media recommendations in collaboration with paid media partners
Drive pre-to-post content production-from ideation to execution
Help produce and film content, ensuring content ladders up to brand voice and showcases best-in-class content creation
Regularly visit VASA clubs (home state and nationally) to help capture content, support in-club events, and ensure alignment between national strategy and local execution
Monitor brand mentions and community conversations using listening tools to stay ahead of trends and competitor activity
Build an emotional connection with Gen Z and Millennial audiences by delivering high-impact creativity that fuels conversation, shares, and follows
Guide community management protocols, social listening, and crisis response to protect our brand while maintaining a playful, upbeat voice
Collaborate with Brand on paid asset development, coordinate with PR, email, brand marketing, operations and internal stakeholders to drive consistency in communication and marketing touchpoints
Partner with Finance to oversee creator-related budgets, invoicing, and timely payments to maintain strong partner relationships
Qualification
Required
You have a bachelor's degree in Marketing, Business, Communications, or a related field
You bring 6 - 9+ years of social media strategy and content creation experience in fast-moving, brand-driven environments-fitness, lifestyle, or community-based preferred
Previous experience in a social media role at an agency or with a major brand is highly preferred
You bring at least 2 years of people management of experience, helping to grow and mentor a team of at least one
The ideal candidate for this position is passionate about social media and has experience and in-depth knowledge in priority platforms such as Instagram, TikTok, Facebook, LinkedIn, and YouTube
Demonstrated success in developing and executing TikTok strategies is essential
You think in platform-native formats while grounding your decisions in audience insights and performance data
You're deeply attuned to the behaviors, humor, and preferences of the Gen Z and Millennial demographics and can translate those into smart, scalable content plans
You love data almost as much as content and know how to tie creative briefs decisions to real-world results
You're a team-first player who builds trust through transparency, feedback, and shared wins
You can identify a trending moment, brief a creator, and have branded content live in less than 24 hours-without sacrificing quality
You have at least 1+ year experience as a manager
You understand gym culture, follow fitness and wellness creators, and know what motivates people to join and stay
You've managed a brand ambassador, creator, influencer and/or affiliate program and know how to scale one with the right creators and tools
Understanding of the paid social media landscape, with proven experience partnering closely with paid media teams to develop content that aligns with campaign goals and drives performance
Hands on experience with low-budget boosting across Meta & TikTok to drive incremental reach
Bring strong attention to detail and organizational rigor, while keeping sight of broader brand goals and long-term strategy
Preferred
Asana experience preferred
Experience in Sprout or similar social media management platforms as a plus
Benefits
Hybrid schedule - 3 days in office required
Wellness is a priority! All employees receive two complimentary gym memberships-one for you and one to share
Discounted personal training sessions
All employees are eligible to participate in 401(k) options
Employee Assistance Program - FREE therapy, financial advising, legal advice, and more.
Health/Dental/Vision benefits
Paid Parental Leave
Flexible Vacation Plan
Paid Holidays
Company
VASA FITNESS
Vasa Fitness is an operator of health clubs and health fitness centers.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Rich Nelsen
CEO
Chris Griebe
Chief Operating Officer
Recent News
2025-12-20
2025-12-19
Company data provided by crunchbase