Gala Circle Inc. · 10 hours ago
Marketing Data Analyst
Boston, MA
Full-time
Onsite
Entry, Mid LevelGala Circle Inc. is a service provider offering integrated technology solutions for North American enterprises. They are seeking a Marketing Data Analyst to help accelerate growth in NYC's restaurant market by turning field-collected merchant data into actionable insights and segmentation strategies.
Computer Software
Responsibilities
First-Hand Offline Data Collection: Visit restaurants in Flushing and Manhattan Chinatown to collect key data such as monthly revenue, current POS fees, and labor costs. Successfully accomplish assigned KPIs and goals that include, but are not limited to, on site restaurant data collections, ensuring data accuracy and traceability
Merchant Segmentation & Profiling: Based on offline data, define New York restaurant tiers and profiles by specific monthly revenue, core needs etc
Deep Demand Analysis: Combine offline data and merchant interviews to identify demand priorities by tier. Record demand intent in the sales system and propose solutions based on data insights and professional judgment
Precision Promotion Alignment: Provide tailored promotion strategies per tier (e.g., bulk procurement cost-saving solutions for Tier A; multi-platform integration to reduce labor for Tier C)
Conversion Funnel Review: Track daily outreach, intent, and contract data by tier
Analyze conversion funnels to identify churn causes (e.g., Tier C churn due to insufficient labor savings)
Produce a Weekly Data + Profile + Demand Review Report
Qualification
Required
Background in marketing or data analysis
Proficient in Excel / Google Sheets, Business intelligence software, and visualization
Strong understanding of restaurant tiered needs and ability to translate them into actionable marketing guidance
Fluent in English and Mandarin
Results-driven mindset; able to optimize promotion strategies using data insights
Preferred
Experience in North American restaurant or B2B data
Benefits
Hands-on, real-market experience: Work directly with NYC restaurants and merchant data to support go-to-market decisions in a fast-moving, restaurant-tech environment.
End-to-end exposure to marketing analytics: Build practical skills across segmentation, customer/merchant insights, and funnel performance tracking—working closely with Marketing and Sales.
Growth & mentorship: Learn best practices in data-driven marketing, reporting, and stakeholder communication through close collaboration with a cross-functional team.
Visa sponsorship: Sponsorship may be available for qualified candidates, depending on role requirements and eligibility.
Company
Gala Circle Inc.
Gala Circle is a service provider offering integrated cutting-edge technology solutions for North American enterprises.
Founded in 2018
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase