Intero Digital · 14 hours ago
Freelance Website Copywriter
Intero Digital is a full-service digital marketing agency with a collaborative and innovative culture. They are seeking a Freelance Website Copywriter to develop compelling web experiences for B2B clients, primarily in technology and manufacturing, while collaborating with creative teams to enhance user engagement and conversion.
AdvertisingContent MarketingDigital MarketingMarketingPublic RelationsSEOSocial MediaWeb DesignWeb Development
Responsibilities
Write high-performing website copy across key page types (home, product/solution, industry, landing pages, about, and more) that clearly communicates value and drives conversion
Help define site architecture, content hierarchy, and page-level messaging frameworks based on user needs, intent, and business goals
Translate complex business concepts into customer-friendly messaging, headlines, and CTAs—without losing technical accuracy
Apply SEO best practices (keyword intent, metadata, internal linking recommendations, scanability, and headings) to web copy and content planning
Develop and maintain client-specific tone of voice guidelines and apply them consistently across all webpages
Edit and proofread through all page copy drafts and final implementation to ensure clarity and consistency
Assignments could veer into related digital deliverables such as email campaigns, blogs, banner ads, social media, and video scripts, but website copywriting is the primary focus
Qualification
Required
5+ years of agency experience in copywriting and content strategy (B2B tech/manufacturing strongly preferred)
Bachelor's degree in Communications, Marketing, Advertising, or equivalent professional experience
Portfolio required (website URL with portfolio or stand-alone samples)
Comfortable in Microsoft Word and Google Docs
Team-oriented, collaborative, and experienced in a fast-paced agency environment
Strong strategic writing skills with a portfolio that demonstrates website copywriting, messaging, and B2B storytelling
Experience writing for B2B technology and/or manufacturing brands, including lead-gen and campaign-based work
Comfort writing in a UX-informed way (information hierarchy, scanning patterns, user intent, conversion-focused CTAs)
Ability to work from research and discovery to create content that aligns with positioning and differentiators
Confidence collaborating cross-functionally and incorporating feedback from internal teams and client stakeholders
Passion for digital and AI trends, content best practices, and performance-minded copy
Collaborative spirit and ability to thrive in an autonomous, remote-first environment
Curiosity and a drive to innovate
Excellent written and verbal communication skills
Creative problem-solving and adaptability in a fast-changing environment
Strong project management and organization skills
Strong understanding of digital channels
Formal education is not required—skill, creativity, and initiative are what matter most
Company
Intero Digital
Digital marketing agency
Funding
Current Stage
Growth StageRecent News
Missouri Business Alert
2025-06-06
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