Trulieve · 5 hours ago
Senior Digital Marketing Specialist
United States
Full-time
Remote
Mid, Senior Level
3+ years expTrulieve is one of the fastest growing companies in the nation, focused on providing patients with natural relief through their products. The Senior Digital Marketing Specialist will execute and optimize digital marketing initiatives, specializing in email and SMS campaigns while collaborating with various teams to align strategies with business goals.
Alternative MedicineCannabisHealth CarePharmaceutical
Responsibilities
Executing and developing execution email and sms campaigns on a daily basis
Collaborating closely with the CRM Marketing Manager to align digital marketing strategies with overall business goals
Contributing to the creation and maintenance of automated marketing workflows
Participating in the optimization of digital marketing efforts based on performance metrics and analytical insights
Supporting the generation and analysis of digital marketing reports
Acting as a liaison between the digital department and other teams to ensure cohesive marketing efforts
Addressing and resolving any technical or strategic issues in collaboration with the CRM Marketing Manager and relevant teams
Collaborating closely with retail marketing teams to ensure flawless execution of marketing calendars, retail promotions, sales lifts, and audience segmentation, thereby aligning digital marketing strategies with in-store initiatives for a cohesive brand experience
Regularly reporting on digital campaign performance, providing insightful analysis to the CRM Marketing Manager and retail marketing teams, ensuring data-driven decisions are made to optimize overall marketing effectiveness
Qualification
Required
3-4 years of experience in digital marketing, with a focus on email, SMS, and app push campaigns
Familiarity with enterprise-level ESPs and digital marketing tools
Experience in working with automated marketing workflows and dynamic content
A good understanding of HTML, CSS, and responsive design principles
Proficiency in analyzing digital marketing metrics and translating data into actionable insights
Strong project management skills and the ability to work effectively under the guidance of the CRM Marketing Manager
A collaborative spirit, able to work seamlessly with various teams within the organization
Benefits
Paid time off
Company
Trulieve
Trulieve is a pharmaceutical company that manufactures integrated seed-to-sale medical cannabis products for brain and health treatments.
5001-10000 employees
Funding
Current Stage
Public CompanyTotal Funding
$1.07B2025-12-08Post Ipo Debt· $140M
2023-12-27Post Ipo Debt· $25M
2022-12-21Post Ipo Debt· $71.5M
Leadership Team
Ryan Blust
Vice President Accounting & Finance
C
Christine Hersey
Chief Corporate Affairs & Strategy Officer
Recent News
New Cannabis Ventures
2026-01-09
Company data provided by crunchbase