YMCA of the USA · 3 hours ago
Senior Association Director of Health Innovation and Wellness Growth
West Chester, PA
Full-time
Hybrid
Senior Level, Lead/Staff, Director/Executive
5+ years expYMCA of the USA is a leading nonprofit charitable organization, seeking a Senior Association Director of Health Innovation and Wellness Growth. This role is responsible for driving the growth and performance of fitness and wellness programs, providing strategic leadership, and ensuring impactful community health initiatives across the YMCA of Greater Brandywine.
Career PlanningCommunities
Responsibilities
Provide association-wide leadership for the design, standardization, and growth of personal training, small group training, and group exercise programs across all YMCA of Greater Brandywine branches
Develop and implement scalable program models that can be consistently executed across branches while allowing for appropriate local adaptation
Establish clear program standards, structures, and expectations to ensure quality, consistency, and alignment with YGBW values
Partner with branch leadership and wellness staff to support effective rollout, adoption, and ongoing execution of fitness and wellness initiatives
Drive program growth by increasing participation, member engagement, and earned income through personal training, small group training, and group exercise offerings
Define, track, and report on key performance indicators related to program participation, financial performance, retention, and community impact, using data to inform continuous improvement
Lead the use and optimization of wellness technology platforms (e.g., Y360, Upace, EVOLT360, ActiveNet as applicable) to support program delivery, engagement, and reporting
Collaborate with Membership and other association teams to align fitness and wellness programming with broader membership engagement and growth strategies
Design and oversee association-wide wellness challenges, incentives, and signature initiatives that support member engagement and mission advancement
Identify opportunities for innovation in fitness and wellness programming that respond to community needs, industry trends, and organizational priorities
Build and maintain collaborative relationships with internal stakeholders and community partners to support program success and community impact
Support quality assurance efforts related to fitness and wellness programming, including preparation for internal or external reviews, audits, or certification processes, as applicable
Operate effectively in evolving environments, demonstrating flexibility, sound judgment, and the ability to build structure where processes are still emerging
Oversee Fit Truk, ensuring community access, program growth, and long-term sustainability
Other duties as assigned
Qualification
Required
Bachelor's degree in a related field or equivalent experience with a minimum of 5 years of progressively responsible and successful leadership experience with supporting/guiding teams to achieve set performance goals across multi sites
Proven track record of wellness program and membership growth
Robust collaboration within the Health Strategies team and across branches is essential
Demonstrated ability to collect meaningful data and draw solid conclusions and skills in compiling and producing written reports
Possess interdisciplinary knowledge and understanding of core principles and best practices within healthy living and fitness programming and design
Demonstrated ability to design, implement, and manage organizational strategies and actions to full execution
Proven ability to resolve ambiguous problems and improvise solutions
Demonstrated work experience working with both child and adult populations in diverse groups from all social and economic segments of the community
Excellent oral and written communication skills reflecting solid customer service
Demonstrated ability to: form appropriate assessment-based relationships; exemplify excellent leadership qualities in managing associates tactfully; relate well in multicultural environments; maintain confidentiality throughout daily operations; maintain good communication skills and multitask efficiently; manage competing priorities and deadline; use time effectively; and focus on details
Proficiency in computer skills including Word, Outlook, and Excel
HIPAA Compliance certification required
Budgeting experience is required
Able to travel throughout the YMCA of Greater Brandywine service area is required
Must be able to work flexible hours as needed
Preferred
At least 6 years of experience with YMCA Fitness and Wellness programs are strongly preferred
Previous experience with YMCA EBHIs preferred
Company
YMCA of the USA
YMCA of the USA is the national resource office for the nation's YMCAs. Located in Chicago, IL, YMCA of the USA exists to serve YMCAs.
51-200 employees
H1B Sponsorship
YMCA of the USA has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2024 (2)
Funding
Current Stage
Growth StageLeadership Team
Suzanne McCormick
President & CEO
Recent News
First Five Years Fund
2025-09-19
2025-03-30
Company data provided by crunchbase