Samsung Electronics · 8 hours ago
Senior Professional(M), Creative Marketing Management
Englewood Cliffs, NJ
Full-time
Onsite
Senior Level, Lead/Staff
$197K/yr - $232K/yr
12+ years expSamsung Electronics America, Inc. is a leader in mobile technologies and consumer electronics, and they are seeking a Creative Marketing Management Director to lead innovative marketing communication strategies for the Home Entertainment division. This role involves overseeing the production of marketing assets, executing multi-dimensional campaigns, and analyzing communication impact to optimize future strategies.
Consumer ElectronicsElectronicsManufacturingMobile AppsMobile Devices
Responsibilities
Lead the production of Above The Line (ATL) and Below The Line (BTL) marketing assets, ensuring alignment with the company’s brand strategy for effective Integrated Marketing Communications (IMC)
Overseeing high-quality creative material development, ensuring speed and efficiency to meet deadlines while maintaining creative excellence
Collaborating with marketing channel stakeholders to deliver tailored solutions that meet their needs and support message consistency
Maintaining clear communication with internal teams and adapting to changes for seamless execution
Develop and execute multi-dimensional execution strategies for ATL and BTL marketing activities focusing on:
Crafting tailored plans for each marketing channel and consumer touchpoint
Timely deployment of product and campaign assets that meet channel needs for maximum effectiveness
Working seamlessly with marketing channel stakeholders for cohesive integration
Emphasizing speed and efficiency to respond swiftly to business demands
Oversee close communication with agencies to deliver clear briefings and derive ideas that align with the communication strategy and desired outcomes
Analyze the impact of marketing communications through pre- and post-consumer research to gauge effectiveness and optimize future strategies
Lead and mentor a team of creative marketing professionals to achieve key objectives and foster a high-performing culture
Qualification
Required
Bachelor's degree in Advertising, Business Administration, Communicology, Marketing, or Mass Communication
Minimum 12 years of related experience in creative marketing management or a similar field with proven experience in creative production leadership and campaign execution strategy
Strong understanding of ATL and BTL marketing principles and their application in IMC
Creative visionary with a hands-on approach to execution, capable of delivering high-quality results under pressure
Excellent communication and collaboration skills to work seamlessly with internal teams and stakeholders
Ability to manage multiple projects simultaneously while maintaining attention to detail and creative quality
Preferred
Certifications such as Digital/Social/Web Marketing, IMC Strategy, Marketing PR, or Media Strategy
Benefits
Medical
Dental
Vision
Life Insurance
401(k)
Employee Purchase Program
Tuition Assistance (after 6 months)
Paid Time Off
Student Loan Program (after 6 months)
Wellness Incentives
MBO bonus compensation, based on company, division, and individual performance.
Company
Samsung Electronics
Samsung Electronics is a technology company that engages in consumer electronics, IT and mobile communications, and device solutions.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$4.75BKey Investors
U.S. Department of Commerce
2024-04-15Grant· $4.75B
2023-01-10Post Ipo Equity
1975-06-11IPO
Leadership Team
Boo-Keun Yoon
President & CEO
Jong Hee Han
Vice Chairman & CEO
Recent News
2026-01-25
2026-01-25
Company data provided by crunchbase