Tessera Data · 3 hours ago
Sr. Growth Marketing Manager
San Francisco Bay Area
Full-time
Hybrid
Senior Level
$158K/yr - $186K/yr
6+ years expCheckr is building a data platform to power safe and fair decisions and is seeking a Senior Growth Marketing Manager to drive pipeline and self-serve revenue growth for their Truework business. The role involves defining and executing marketing strategies across various channels, optimizing conversion rates, and leading paid acquisition efforts.
Data StorageDatabaseInformation TechnologyRisk Management
Responsibilities
Define acquisition, onboarding, and retention strategy spanning search (organic & paid), web, email, social, display, and more, while overseeing execution through appropriate team stakeholders
Rapidly identify, test, and scale new marketing channels to drive growth
Develop a framework for quick experimentation and iteration to assess channel viability and performance
Deploy strategies to re-engage aged leads and customers
Oversee website optimization, and partner closely with Product and Design to optimize self-serve (PLG) signup and onboarding experience
Define and oversee all paid acquisition strategies to fuel new customer acquisition across search, social, display, and affiliate
Lead SEO and AEO strategy, identifying key content and technical gaps and opportunities for improvement
Qualification
Required
6+ years experience in digital/growth marketing, ideally in high-growth B2B tech environments
A creative, test and learn mindset, particularly when it comes to testing cutting edge AI solutions and tools
Strong analytical skills and a data-driven approach to decision-making
Ability to work collaboratively across teams and manage multiple projects simultaneously
Proficient with basic analytical tools (Google Sheets/Excel, Looker, Google Analytics)
A desire to constantly improve and zero patience for inefficiency
Self starter: go-getter attitude who likes to get things done on their own initiative
Preferred
Experience working in a business with a PLG/self-serve acquisition funnel is strongly preferred
Benefits
A fast-paced and collaborative environment
Learning and development allowance
Competitive compensation and opportunity for advancement
100% medical, dental and vision coverage
Unlimited PTO policy
Monthly wellness stipend
Company
Tessera Data
Tessera Data is an IT company that provides valuable people data for informed safety decisions and background checks.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase