Palo Alto Networks · 2 weeks ago
Sr. Manager, Ad Ops
Office - USA - CA - Headquarters
Full-time
Onsite
Senior Level, Lead/Staff
$138K/yr - $222K/yr
10+ years expPalo Alto Networks is a cybersecurity company focused on protecting the digital way of life through innovation and technology. They are seeking a strategic and analytical Sr. Manager, Ad Operations to lead their global ad ops function, optimize business processes, and ensure operational consistency within the Digital marketing team.
Agentic AICloud SecurityCyber SecurityNetwork SecuritySecurity
No H1B
Responsibilities
Own the daily operations within the Google Ad Server (Campaign Manager 360/GAM), FB, Demandbase ( any other platform that requires ad execution) including campaign setup, placement creation, creative trafficking, audience targeting integration, and tag management
Lead the technical QA process for all ad creative (static, rich media, video, and third-party tags) to ensure they meet specification standards, fire correctly, and are compatible across all platforms (web, mobile, app)
Serve as the primary point of contact for resolving complex ad-serving, tracking, and reporting discrepancies with internal media teams, external agencies, and third-party verification partners
Manage and maintain the organization’s master ad tags and tracking pixels, integrating them correctly with various media channels
Collaborate directly with premium publishers and media partners to manage creative specifications, establish placement tagging structures, and ensure timely deployment of campaigns
Systematically investigate, document, and reconcile data discrepancies between the Google Ad Server, Demand-Side Platforms (DSPs), and publisher reporting systems
Assist in the technical onboarding and setup of new ad-tech vendors, ensuring seamless integration with our existing advertising stack
Maintain the highest level of data quality and taxonomy within the ad server to ensure consistent and reliable reporting across all campaigns and channels
Configure and deliver standardized and custom reports from the Google Ad Server to provide performance insights (impressions, clicks, conversions) to the Media, Analytics, and Finance teams
Document and implement scalable best practices for campaign trafficking, naming conventions, and asset delivery to maximize operational efficiency and reduce human error
Work closely with Campaign Strategist to create media plans using historical performance data
Constantly optimize for performance - Impressions, CTR, Reach, freq capping, conversion etc
Qualification
Required
10+ years of dedicated experience in an Ad Operations, Digital Media Operations, or Ad Technology role, preferably within an agency, publisher, or large B2B company
Mandatory expert-level proficiency and hands-on experience with Google Campaign Manager 360 (CM360) and/or Google Ad Manager (GAM)
Technical Knowledge: Deep understanding of digital ad technologies, including HTML, JavaScript, rich media formats, VAST/VPAID for video, and cookie/privacy regulations ($GDPR, CCPA)
Knowledge of other DSPs such as Demand Base, Tradedesk, Adobe cloud etc
Deep expertise in DV360, SA360, and social platforms such as Linkedin, Facebook, X
Experience with reporting from media platforms and familiarity with web analytics platforms (e.g., Google Analytics, Adobe Analytics)
An exceptional level of organization and meticulous attention to detail is critical for error-free trafficking and accurate data management
Proven ability to diagnose and resolve complex technical issues related to ad serving, creative implementation, and tracking discrepancies under pressure
Excellent communication skills with the ability to clearly explain technical issues and requirements to non-technical business stakeholders (Media Buyers, Creative Teams, Finance)
Benefits
Restricted stock units
Bonus
Company
Palo Alto Networks
Palo Alto Networks is a cybersecurity company that offers cybersecurity solutions for organizations.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$65MKey Investors
Icon VenturesLehman HoldingsGlobespan Capital Partners
2012-07-20IPO
2008-11-03Series C· $10M
2008-08-18Series C· $27M
Leadership Team
Helmut Reisinger
CEO EMEA
Nikesh Arora
Chairman CEO
Recent News
2026-02-07
2026-02-07
Company data provided by crunchbase