Wards Equipment Rental · 2 days ago
Inside Sales Representative – Equipment Rental
South Lyon, MI
Full-time
Onsite
Entry Level
1+ years expWard’s Equipment Rental is a contractor-focused equipment rental company building a structured, system-driven sales organization. This revenue-producing inside sales position is responsible for converting inbound demand into booked rentals and executing disciplined follow-ups.
Retail
Responsibilities
Converting inbound phone calls, emails, and walk-in inquiries into confirmed rental bookings
Executing structured follow-up on quotes, open opportunities, and inactive customers
Proactively reducing idle fleet by matching available equipment with customer demand
Accurately documenting calls, quotes, notes, and follow-ups in the CRM
Coordinating with yard and delivery teams to ensure sold rentals can be executed correctly
Supporting outside sales through clean internal handoffs and communication
Qualification
Required
Converting inbound phone calls, emails, and walk-in inquiries into confirmed rental bookings
Executing structured follow-up on quotes, open opportunities, and inactive customers
Proactively reducing idle fleet by matching available equipment with customer demand
Accurately documenting calls, quotes, notes, and follow-ups in the CRM
Coordinating with yard and delivery teams to ensure sold rentals can be executed correctly
Supporting outside sales through clean internal handoffs and communication
Comfort with sales conversations and asking for the business
Ability to manage multiple opportunities at once
Strong organizational habits and attention to detail
Willingness to operate inside defined systems and processes
Preferred
Inside sales: 1+ year
CRM usage in a sales environment
Benefits
Paid training
Paid time off
Employee equipment rental discounts
Company
Wards Equipment Rental
Ward’s Equipment Rental is a family-owned equipment rental company serving Southeast Michigan, providing professional-grade equipment for residential, commercial, and contractor-driven projects.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase