Boston Scientific · 2 hours ago
Senior Group Marketing Manager, Downstream US Marketing
Boston Scientific is a leader in medical science and is seeking a Senior Group Marketing Manager for their Coronary Therapies business. The role involves leading downstream product marketing efforts for the coronary portfolio, developing commercial strategies, overseeing brand management, and driving market development initiatives.
Health CareMedicalMedical Device
Responsibilities
Lead a high performing downstream product marketing team, responsible for the commercial product strategy for the portfolio
Develop and drive multi-year US commercial strategies to launch innovative products and gain share from competitive products and therapies
Oversee brand management for the product portfolio. Brand management responsibilities include value proposition development, segmentation, positioning & messaging, market development, new product launch planning, competitive strategies and product lifecycle management
Champion value creation and business model innovation to balance procedural growth with value capture. Particular focus on capital programs and innovations as we bring capital, SUD and ‘software’ products to the market
Drive Market Development strategies and initiatives to grow the market. Market Development will include clinical evidence dissemination, education & training engagement, and health economic & reimbursement initiatives among other activities, typically working in coordination with other functional teams such as Medical Education, Clinical Education, Sales, etc
Coach team to develop simple, differentiated, concise messages and to create innovative downstream marketing solutions, programs, and tools to create value and drive preference
Actively engage with key stakeholders. Establish relationships with Key Opinion Leaders (KOLs), identify physician champions to support the portfolio, develop strong partnership with regional marketing teams and credibility with the selling organization
Oversee budgeting across brand and lifecycle management, including new product launches and sustaining marketing activities
Influence across the matrix with leaders Sales, Supply Chain, Service teams, Medical Education, Clinical, Regulatory, Health Economics and Program Management to advance product strategies
Attract, develop and retain top product marketing talent within the marketing team
Act as thought-leader change agent by sharing knowledge and best practices with other business units and franchises
Spend time in the field to gain market and clinical insights, and builds relationships with key physicians to drive education, market adoption and innovation of BSC products. Work closely with Sales team when challenges arise in the market
Foster a high-performance team culture; identify opportunities to actively coach and develop talent, strengthen team expertise, seek to empower individuals
Champion a culture of patient centricity, customer intimacy, ethics, compliance, and inclusion
Qualification
Required
BA/BS degree
5+ years of marketing experience in related businesses; medical technology, pharmaceutical, or medical device
Experience of working in field sales in Interventional cardiology or closely related fields with experience of selling Capital Equipment (such as imaging equipment) and Single Use Devices (such as stents). Strong knowledge of interventional cardiology clinical applications, including PCI procedures
Strong strategic thinking mindset along with a strong focus on efficient execution
Ideal candidate is a master at building, leading and inspiring teams with a strong track-record of developing, executing, scaling, and consistently measuring innovative, results-focused campaigns
Prior people management experience leading a team of product managers
Proven ability to drive change and influence organizations; able to manage complexity of multiple projects, programs, and priorities in a fast-paced, dynamic environment
Strategic, financial, and operational management, including business planning, portfolio lifecycle management, and supply chain oversight for medical device industry
Ability to engage and influence cross-functional colleagues, even without direct reporting relationship
Travel – approximately 25%
Preferred
MBA or Master's degree strongly preferred
Global experience strongly preferred
Strong collaboration skills coupled with a 'team-first' leadership philosophy
Benefits
Relocation assistance is available for this position.
Company
Boston Scientific
Boston Scientific is a medical technology company that designs and develops medical devices to diagnose and treat a wide range of condition.
Funding
Current Stage
Public CompanyTotal Funding
$10.02B2025-02-21Post Ipo Debt· $1.58B
2024-02-22Post Ipo Debt· $2.17B
2022-03-04Post Ipo Debt· $3.28B
Recent News
2026-01-24
2026-01-23
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