SIGN IN
Principal Product Manager, Growth jobs in United States
cer-icon
Apply on Employer Site
company-logo

Change.org · 2 days ago

Principal Product Manager, Growth

positionUnited States
timeFull-time
remoteRemote
seniorityLead/Staff
money$180K/yr - $212K/yr
date8+ years exp
Change.org is building the most trusted, accessible, and transparent election information platform in the United States, Change.vote. They are seeking a Principal Product Manager, Growth to build the product-led growth engine that powers national scale, focusing on user engagement and personalization strategies.
CivicTechInternetNon Profit
check
H1B Sponsor Likelynote

Responsibilities

Own and scale PLG
Build sharing features, referral loops, and lightweight creation tools that drive organic reach
Test new PLG surfaces (e.g. ballot snippets, mini-guides, personalized shareables)
Lead product development for a GPT-native Change.vote experience
Create product pathways that deepen engagement and increase return usage
Own onboarding and early-journey personalization, designing progressive, low-friction ways for voters to access immediate value while unlocking deeper personalization over time to improve activation, trust, and growth efficiency
Define hypotheses, test plans, and prioritization frameworks for growth
Systematically reduce drop-off across critical steps in the user journey
Run fast, focused experiments to improve ballot views, depth of exploration, and share actions

Qualification

Product-led growth (PLG)A/B testingFunnel analysisCross-functional leadershipOnboarding strategyEarly-journey personalizationExperimentationAI experienceCivic tech backgroundInterest in voting behavior

Required

8+ years PM experience, including significant time leading growth for B2C products
Proven success designing and scaling PLG loops (sharing, referrals, creation tools, viral mechanics)
Deep experience with experimentation: A/B tests, funnel analysis, and statistically sound decision-making
Strong cross-functional leadership: ability to align Product, Marketing, Engineering, and Data around a single growth plan
Comfort in high-ambiguity, fast-moving environments where the right answer isn't obvious
Demonstrated experience owning onboarding and early-journey personalization, including progressive data capture, activation optimization, and improving conversion in trust-sensitive products

Preferred

Experience with AI or GPT-integrated consumer experiences
Background in civic tech, political technology, or trust-sensitive consumer products
Familiarity with and interest in voting behavior or U.S. election dynamics

Benefits

Unlimited PTO
A minimum of 18 weeks of paid parental leave
A variety of mental & physical health perks

Company

Change.org

twittertwittertwitter
Glassdoor3.1
company-logo
Change.org is social change platform with over 150 million users worldwide.
dateFounded in 2007
location
San Francisco, California, USA
people-size51-200 employees
web-link
http://www.change.org

H1B Sponsorship

Change.org has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1)
2024 (1)
2023 (1)
2021 (2)
2020 (1)

Funding

Current Stage
Late Stage
Total Funding
$72M
Key Investors
GreylockOmidyar Network
2017-05-26Series D· $30M
2014-12-09Series C· $25M
2013-12-27Series Unknown

Leadership Team

leader-logo
Ben Rattray
Founder & CEO
linkedin
leader-logo
Mark Dimas
Co-Founder and Chief Engineer
linkedin

Recent News

Media Post
Disney Boycott Petition Gains Momentum, 50,000 Signatures So Far
2025-09-19
Irish Tech News
Siri Co-Founder Adam Cheyer: Why Data, Not Algorithms, Is AI’s True Competitive Edge
2025-09-12
Digiday
Roblox’s growth comes with growing pains between creators and ad sales
2025-09-12
Company data provided by crunchbase