CVS Health · 11 hours ago
Sports Sponsorship Commercialization - Senior Manager
Woonsocket, RI
Full-time
Hybrid
Mid, Senior Level
$83K/yr - $199K/yr
4+ years expCVS Health is committed to reshaping the health experience for individuals and communities. The Senior Manager, Sports Sponsorship Commercialization, will drive CVS's sports strategy through retail activations and partnerships, enhancing brand engagement and maximizing sponsorship opportunities.
Health CareMedicalPharmaceuticalRetailSales
Responsibilities
Develop and implement strategic sponsorship plans to maximize revenue and brand exposure with a focus on retail activations
Bring deep-rooted expertise to evaluate and maximize our sponsorships and the value we get from them
Establish the sports sponsorship practice and step change and improve what we do today
Maximize CVS brand equity and financial value by evaluating how to activate sponsorships at the local store and community level
Identify optimization opportunities across existing sponsorship and build compelling recommendations around shifts
Build and maintain strong relationships with current and potential sponsors
Collaborate with marketing, merchandising and other business unit leaders to create compelling sponsorship activations
Analyze market trends and competitor activities to stay ahead in the industry
Monitor and evaluate the effectiveness of sponsorship programs and make data-driven recommendations for improvement
Prepare and present regular reports on sponsorship performance to senior management
Identify opportunities to grow our sponsorship portfolio to drive deeper brand consideration and engagement
Establish management routines and operating model
Partner closely with Front Store Marketing to bring sponsorship activations to life for the retail business
Maintain a forward-looking mindset, consistently evaluating growth opportunities for CVS specific to both direct sponsorships as well as third-party pass-through opportunities with CPG partners
Lead cross-functional partnerships to bring the sports strategy to life, ensuring strategic objectives are translated into actionable activations and outcomes
Qualification
Required
3+ years of experience in strategic sports sponsorship management
4+ years of cross-functional experience, demonstrating ability to build relationships across diverse teams
Bachelor's degree in Business, Marketing, or a related field is required
Preferred
Strong understanding of the sports industry and market dynamics
Excellent communication, negotiation, and interpersonal skills
Ability to think strategically and creatively with a proven track record of brand activations
Strong analytical skills and attention to detail
Ability to work independently and as part of a team
Proven ability to learn quickly, act decisively, and determine when to involve leadership versus when to drive initiatives independently
Familiarity with retail dynamics and experience working cross-functionally with marketing, merchandising, and store operations partners
Experience working with CPG partners
Resilient and proactive “can-do” attitude, with a passion for removing barriers and influencing business units throughout sponsorship activations
Experience thriving and contributing within highly matrixed organizations
Ability to operate successfully in environments marked by ambiguity, making progress even when information is incomplete
Self-motivated, high-capacity individual, capable of excelling in demanding, performance-driven settings
Excellent communication skills—both written and oral—that are effective across diverse audiences and contexts
Deep appreciation of end-to-end consumer experience, matched by a passion for advancing the CVS Health brand
Benefits
Affordable medical plan options
401(k) plan (including matching company contributions)
Employee stock purchase plan
No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching
Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.
Company
CVS Health
CVS Health is a health solutions company that provides an integrated healthcare services to its members.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$4BKey Investors
Michigan Economic Development CorporationStarboard Value
2025-08-15Post Ipo Debt· $4B
2025-07-17Grant· $1.5M
2019-11-25Post Ipo Equity
Leadership Team
David Joyner
President and Chief Executive Officer, CVS Health
Chandra McMahon
SVP & CISO
Recent News
2026-01-25
Company data provided by crunchbase