Adapt Digital · 22 hours ago
Media Buyer
United States
Full-time
Remote
Entry, Mid Level
$65K/yr - $85K/yr
1+ years expAdapt Digital partners with agencies and mission-driven organizations to execute paid media services. They are seeking a Media Buyer to manage day-to-day paid media execution across key platforms, focusing on campaign optimization and performance analysis.
Advertising Services
Responsibilities
Campaign execution and optimization
Build, traffic, QA, launch, and optimize campaigns across Meta Ads Manager, Google Ads, and programmatic DSPs (Basis preferred, DV360, The Trade Desk, or similar)
Own in-platform setup details including objectives, conversions, audiences, placements, pacing, bid strategies, creative testing structure, attribution settings, and measurement alignment
Manage budget pacing and performance to client goals across acquisition, mobilization, and persuasion work
Maintain strong operational hygiene, and independently manage priorities, timelines, and handoffs with minimal supervision
Manage voter file and modeled audiences synced to ad platforms via TargetSmart, L2, and other data providers
Monitor performance daily, identify trends, and recommend optimizations grounded in data
Work inside our live reporting dashboards in Google Looker Studio to provide client-facing reports
Communicate directly with client-side stakeholders, strategists, and creative partners to gather context and translate goals into implementable media plans
Translate technical platform realities into client-friendly recommendations and next steps
Use our budget template to translate client goals into budgets, pacing, and campaign builds
Set clear working norms with partners so campaigns launch smoothly (what you need, when you need it, and how you prefer to communicate)
Ensure campaigns meet applicable platform requirements (Google election verification, Meta authorization, disclaimers where relevant) and follow agreed client compliance guardrails, with internal guidance
Qualification
Required
1 to 5 plus years of hands-on experience running paid campaigns (agency, in-house, political, advocacy, or mission-driven environments)
Strong working knowledge of Meta Ads Manager (optimization and setup depth is essential)
Strong working knowledge of Google Ads (search and or YouTube preferred; political experience a plus)
Strong working knowledge of a programmatic DSP (Basis preferred, but DV360, TTD, or other acceptable) with the ability to learn new platforms quickly
Proven ability to translate client goals into a digital budget and pacing approach, and clean campaign architecture in-platform
Analytical and detail-oriented. You catch issues early and optimize methodically
Highly independent. You can prioritize, execute, and communicate progress without heavy day-to-day oversight
Comfortable collaborating with external partners (strategists and creative) and responding quickly to shifting priorities
Strong spreadsheet comfort for pacing, reconciliation, projections, and budget management
Preferred
Experience in a political or high-tempo advocacy cycle (campaign, IE, union, C4, issue advocacy, etc.)
Familiarity with brand safety, frequency management, and programmatic measurement basics
Experience building or maintaining Looker Studio dashboards (lightweight implementation; not data engineering)
Experience with conversion tracking QA and troubleshooting in partnership with technical teammates
Optional interim arrangement: We're open to candidates who can begin as part-time or freelance support and transition to full-time as we approach peak cycle, based on fit and business needs
Benefits
Health insurance
Unlimited PTO (coordinated around campaign needs and peak season)
Fully remote work environment
Company
Adapt Digital
We use digital advertising to launch issues, causes, and candidates into the public sphere with the digital tactics that are working today - not 6 months ago.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase