SymphonyAI · 1 day ago
Marketing Demand Generation Specialist - Financial Services
United States
Full-time
Remote
Senior Level
5+ years expSymphonyAI is a subsidiary of a global provider of vertical AI solutions, and they are seeking a Regional Marketing Manager for North America to drive demand generation. The role involves localizing global campaigns, executing multi-channel marketing strategies, and ensuring alignment with sales teams to enhance pipeline performance.
Artificial Intelligence (AI)Consumer GoodsFinancial ServicesIndustrial ManufacturingInformation TechnologyMachine LearningMedia and EntertainmentRetailSoftware
Responsibilities
Localize and execute global campaigns to fit the North American market, personas, regulatory context, and industry segments (e.g., insurance, banking, mid-market financial institutions)
Build and run multi-channel regional campaigns (email, paid media, webinars, field events, digital tactics) that turn global messaging into demand and pipeline
Own regional performance across engagement, MQL quality, pipeline creation, and opportunity acceleration
Develop 1-few ABM programs for prioritized industry clusters or segments (e.g., insurance carriers, mid-market banks)
Implement 1-many ABM tactics using global content and assets: persona targeting, personalized email journeys, segment-specific landing pages, curated content bundles, etc
Track and report on account penetration, engagement, MQAs, and conversion across regional target segments
Plan and execute regional field events, executive roundtables, regional conferences, and workshops—leveraging global content playbooks
Collaborate with cloud/SI/ISV partners to run co-marketing and co-sponsored regional events that drive shared pipeline
Maximize pre-, during-, and post-event engagement and conversion
Serve as the primary marketing partner for North America Sales leadership, AEs, and SDRs
Ensure Sales is fully enabled with regionalized assets, event kits, outreach sequences, and follow-up instructions
Drive consistent funnel hygiene and lead follow-through, ensuring regional leads progress appropriately through globally defined lifecycle stages
Track regional marketing performance across engagement, MQL→SAL→SQL conversion, pipeline sourced and influenced, and ABM engagement
Provide insights on what’s working regionally and recommend adjustments to improve performance
Maintain regional dashboards and contribute to global roll-up reporting
Work closely with Global Product Marketing, Content, AR, Digital, and Operations to ensure alignment on messaging, content utilization, campaign sequencing, and metrics
Provide regional inputs on content gaps, competitive trends, message resonance, and upcoming priorities
Stay aligned with global processes for lead scoring, tech stack, vendor management, and budget governance
Qualification
Required
5-8 years in B2B enterprise demand generation, campaign execution, or field marketing (SaaS/AI/FinTech/MarTech preferred)
Demonstrated success running regional campaigns that deliver measurable pipeline impact
Experience executing ABM at scale (1-few, 1-many) with heavy persona targeting
Hands-on expertise with HubSpot (both Marketing Hub and familiarity with Sales Hub), as well as familiarity with other marketing tools Clay, Canva, LinkedIn Ads, Sales Navigator, Demand Base, etc
Familiarity with ABM platforms (Demandbase, 6sense), paid channels (LinkedIn Ads), and event platforms (Zoom/ON24)
Strong project management, communication, and stakeholder alignment skills
Proven ability to work in a matrixed global environment—balancing regional execution with global consistency
Deep understanding of enterprise sales cycles and how to accelerate deals with targeted marketing plays
Preferred
Experience marketing to financial services (banking, insurance, wealth, capital markets)
Background working with partner ecosystems (cloud providers, SIs, ISVs)
Company
SymphonyAI
SymphonyAI is an enterprise AI company focused on delivering AI solutions for vertical sectors
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2019-01-01Seed
Leadership Team
Sanjay Dhawan
Chief Executive Officer
Pushpraj Shukla
Chief Technology Officer
Recent News
Company data provided by crunchbase