Beiersdorf · 5 hours ago
Social Media Content Manager
Beiersdorf is seeking a dynamic and experienced Social Media Content Manager with a strong background in influencer marketing. This role is responsible for managing the day-to-day activities of the cosmetics brands’ social media platforms and influencer initiatives while collaborating closely with media and brand teams.
Responsibilities
Managing and overseeing organic social media, influencer, and PR agencies
Owning end-to-end influencer campaign development and execution—including briefing, strategy, tactics, roster management, concept development, and asset approval
Collaborating with the brand team to ensure the brand’s unique tone of voice and positioning is reflected across all social channels
Managing monthly content calendars with agency support to ensure approvals and posting cadence
Reporting KPIs and analyzing monthly, quarterly, and annual performance for influencer campaigns and organic social
Developing a strategic vision to continuously grow social presence and engagement with target audiences
Fostering cross-functional collaboration with teams such as e-commerce, shopper marketing, digital (website), PR, and media
Managing budgets and purchase orders
Qualification
Required
4+ years of previous influencer marketing experience
BS/BA required
4+ years of brand social media experience
Experience managing social media agencies and campaigns
Organic marketing (vs. paid) experience
Experience managing content calendars
Preferred
MBA
Experience in beauty, skin, personal care
SAP experience
Benefits
Medical, dental, and vision insurance
HSA
FSA
DCFSA account options
401k retirement account access with employer matching
Paid sick leave
Other paid time off as provided by applicable law
Company
Beiersdorf
Beiersdorf is a skin care product manufacturing company.
Funding
Current Stage
Late StageLeadership Team
Recent News
Global Cosmetics News
2026-01-16
Global Cosmetics News
2026-01-11
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