Nexford University · 5 hours ago
Creative Strategist – Performance Marketing
United States
Full-time
Remote
Mid LevelNexford University is seeking a Creative Strategist – Performance Marketing to own the creative intelligence system that powers their paid acquisition efforts across digital channels. The role focuses on ensuring that every creative asset is strategically deployed and continuously improved using data and audience insights.
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Responsibilities
Own creative strategy for paid acquisition across platforms including Meta, LinkedIn, TikTok, Google, and test channels
Develop, maintain, and evolve Nexford’s creative taxonomy across funnel stages, audiences, formats, and messaging angles
Own a living ad guidelines document that is continuously updated based on performance learnings
Ensure all creative selection is intentional and aligned to funnel stage and audience motivation
Analyse creative performance data to identify patterns, drivers, and root causes of success
Translate insights into clear creative hypotheses, concepts, and structured testing plans
Use AI tools to accelerate analysis, asset review, tagging, insight extraction, and briefing processes
Actively mine large video and image libraries to extract high-performing moments and assets for paid use
Audit existing content from country teams and central marketing for paid performance suitability
Produce clear, commercially grounded creative briefs informed by data and insight
Manage creative workflows end-to-end including briefing, feedback, iteration, and delivery timelines
Partner closely with the Performance Marketing Executive to identify scalable concepts, iterate winners, and pause underperforming assets
Monitor creative performance across platforms and ensure learnings feed directly into future production
Ensure narrative and visual consistency across ads, landing pages, emails, and other learner touchpoints
Maintain creative diversity without sacrificing strategic clarity or brand coherence
Qualification
Required
Experience working on multi-market campaigns is essential
Experience in performance marketing, paid media, or a closely related role
Strong understanding of how creative strategy influences performance outcomes
Proven ability to analyse data and translate insights into creative direction
Hands-on experience using AI tools to improve efficiency, scale learning, or systematise workflows
Experience working cross-functionally with creative, marketing, and regional teams
Preferred
Familiarity with in-platform creative optimization frameworks
Ability to make light creative edits using AI-enabled tools
Experience operating in fast-paced or high-growth environments
Company
Nexford University
Nexford University is an online institution that offers degree programs and courses using a competency-based education model.
Founded in 2018
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$26.1MKey Investors
Global Ventures
2022-09-08Series A· $8M
2021-06-10Seed· $10.8M
2020-01-01Series A
Leadership Team
Fadl Al Tarzi
Founder & CEO
Recent News
2026-01-20
Graphic Ghana
2026-01-19
2025-10-21
Company data provided by crunchbase