Penn State University · 5 hours ago
Content and Communications Specialist, University Libraries
Penn State University Park
Full-time
Hybrid
Entry Level
$46K/yr - $67K/yr
1+ years expThe Pennsylvania State University is seeking a creative Content and Communications Specialist to join their Public Relations and Marketing team. This role focuses on driving and delivering dynamic social media and digital video content initiatives to engage students and promote the Libraries' impact as a leading academic research institution.
Higher Education
No H1B
Responsibilities
Execute social media strategies that connect students with the Libraries’ services, collections, programs, and people
Create and produce engaging digital content — short videos, photography, and related motion-driven imagery — for social platforms and campaigns and embedded storytelling videos
Collaborate with others on storytelling, promotional efforts, and event marketing to elevate the student experience and showcase research opportunities and achievements
Work closely with team members and develop and maintain a robust, active network of strategic partners across all Penn State library locations, colleges, and campuses to develop ideas, gather input, prioritize impactful stories, and meet deadlines
Manage all aspects of multimedia production: planning, shooting, editing, and post-production
Track campaign performance using analytics and report on engagement metrics
Write and edit content for social media, scripts, and occasional feature articles and news releases
Develop and implement content supporting communications strategies that promote the Libraries as the heart of the University, highlighting spaces, services, and programming that foster belonging and academic success
Create campaigns that raise awareness of the Libraries as a partner in education, research, and student engagement, emphasizing intellectual freedom, lifelong learning, and collaboration
Ensure compliance with University branding and editorial/visual standards
Qualification
Required
Expertise in current social media and short video trends and platforms (e.g., Instagram, Facebook, LinkedIn, YouTube)
Proven success in setting and achieving communications and engagement goals using analytics
Proficiency in Microsoft Office 365 and expertise using Adobe Creative Suite, especially Premiere Pro, Photoshop, Express
Excellent video and photography skills, including audio, lighting, and editing for student-centered content
Ability to create audience-specific messaging and thrive in fast-paced, collaborative environments
Inclusive and respectful when working with others
Outstanding work ethic with ability to meet deadlines
Dedication to continuous learning and staying current with multimedia storytelling and marketing trends
Bachelor's Degree
1+ years of relevant experience; or an equivalent combination of education and experience accepted
Preferred
Knowledge of collaborative project management tools, especially Asana
Benefits
Comprehensive medical, dental, and vision coverage
Robust retirement plans
Substantial paid time off which includes holidays, vacation and sick time
Generous 75% tuition discount, available to employees as well as eligible spouses and children
Company
Penn State University
There’s a reason Penn State consistently ranks among the top one percent of the world’s universities.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Hamza Jamjoom
Co-Founder - Arts & Architecture Student Council
Kara Pytko
Co-founder of Virtual Scientist Webinar Series
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