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Omnicom · 8 hours ago

Director, Growth Analytics

New York, NY

Full-time

Hybrid

Director/Executive

$145K/yr - $165K/yr

9+ years exp

Omnicom is a leading global marketing and corporate communications company, and they are seeking a Director of Growth Analytics. This role is crucial in managing reporting and audience needs for major clients while leading a high-functioning team of analytics professionals.

AdvertisingConsultingDirect MarketingMarketingPublic Relations

Hiring Manager

Andrew Santosuosso

Responsibilities

Digital media performance (e.g relevant KPIs, setting measurement plans)

Reporting solutions (e.g. automated dashboards, power BI solutions, enhanced data visualization)

Audience strategy (e.g. creating/analyzing high value audiences for hyper targeting purposes)

Audience activation (working with SBU’s and 3rd parties to create audiences at scale for activation)

Ability to communicate succinctly and professionally to senior leadership at the client and agency

Manage a team of analytics professionals

Qualification

Attribution modelingData visualizationReporting platformsAudience analyticsDigital media planningSQLTableauSalesforce DMPGuidanceLeadershipCommunication skillsCollaboration

Required

Experience evaluating various attribution approaches including MTA

Familiarity with regression-based analysis for attribution modeling and performance measurement

Demonstrated success leading work multi-functional teams

Experience with reporting & data platforms such as Datorama, Tableau, SQL, R, DCM, Salesforce DMP, and/or comScore

Experience with 3rd party data providers, DMPs (e.g. Salesforce), and DSPs (e.g. DBM)

Strong MS Excel & Power Point skills

Demonstrated success in helping clients take concrete action based on analytics and data and managing client relationships

Strong understanding of data and ad tech ecosystem, with a focus on digital environment

Understanding of audience analytics capabilities and good practices (measurement, matching, onboarding, workflow, limitations, and workarounds, etc.) in the current environment

UM does not require candidates to have a college degree

Preferred

9+ years of experience in agency or client-side digital media planning or media analytics

Presentation development and delivery

Leadership and change management

Strong written and verbal communication

Ability to engage, develop, and give feedback to drive success of colleagues not reporting to you directly

Ability to provide feedback & guidance in a constructive manner to direct reports

Collaboration, including ability to drive clarity in a multi-stakeholder environment

Technical sales, sales support, solutions design, and delivery; especially in a dynamic technology and data environment

Benefits

Medical and dental coverage

401(k) plans

Flex spending

Life insurance

Disability

Employee discount program

Employee stock purchase program

Paid family benefits

Company

Omnicom

Glassdoor3.4

Omnicom is the world’s leading marketing and sales company, built for intelligent growth in the next era.

Founded in 1986

New York, New York, USA

10001+ employees

http://www.omnicomgroup.com/

Funding

Current Stage

Public Company

Total Funding

$1.69B

2024-07-30Post Ipo Debt· $600M

2024-02-28Post Ipo Debt· $650.3M

2021-11-17Post Ipo Debt· $438.41M

Leadership Team

Luke Taylor

CEO

Chris Stoeber

Global CFO

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Company data provided by crunchbase