Lemus Construction Inc. · 8 hours ago
Digital Marketing Coordinator
Newtown, PA
Full-time
Onsite
Entry, Mid Level
$55K/yr - $75K/yr
2+ years expLemus Construction Inc. is a trusted leader in exterior remodeling and roofing services with over 25 years of industry experience. They are seeking a creative and data-driven Digital Marketing Coordinator to enhance their online presence, drive lead generation, and align digital strategies with business objectives.
Construction
Responsibilities
Assist in implementing digital marketing strategies to strengthen brand awareness and generate consistent inbound leads for both Lemus Construction and Lemus Remodeling Group
Support paid and organic campaign setup, tracking, and optimization across Google Ads, Meta Business Suite, Linkedin, and other digital platforms
Collaborate with internal teams to align digital strategies with overall marketing goals and business objectives
Create and edit engaging and informative content tailored to our target audience, including blog posts, social media updates, and email newsletters
Ensure consistency in brand messaging and tone across all digital platforms
Collaborate with field teams and the Marketing Manager to capture homeowner or community-focused stories
Monitor and analyze the performance of digital marketing campaigns using tools like Google Analytics, SEMrush, and social platforms
Provide regular reports with insights and recommendations for optimization
Track performance of paid ads, SEO content, and social campaigns to identify areas for improvement
Regularly update the company website (WordPress) with new pages, photos, videos, and service details
Collaborate with developers or web vendors as needed for enhancements
Ensure web content accuracy, consistent formatting, and keyword optimization following SEO best practices
Post blog content, new service pages, and project showcases on an ongoing basis
Manage and grow our social media presence across platforms such as Facebook, LinkedIn, YouTube, and Instagram
Help plan and execute paid social campaigns for targeted homeowner or association audiences
Respond to community comments, inquiries, and reviews in a timely and professional manner
Qualification
Required
Bachelor's degree in Marketing, Communications, or a related field
2+ years of experience in digital marketing strategy and execution
Proficiency in digital marketing tools and platforms, including Google Analytics, SEMrush, and social media management tools
Strong analytical skills and the ability to interpret data to drive decisions
Excellent written and verbal communication skills
Valid driver's license and reliable transportation (occasional travel to job sites or events required)
Comfort working at heights or around roofing projects when capturing photo and video content
Preferred
Industry experience in construction, remodeling, or trades-based businesses
Familiarity with WordPress, BuilderTrend, HubSpot, or other CMS & CRM platforms
Graphic design & video editing experience (Adobe Creative Suite, Canva, etc.)
Understanding of SEO principles, keyword strategy, and optimization tools (SEMrush, Yoast, Google Search Console)
Experience with website analytics, content ranking, and organic growth strategies
Drone operation or aerial photography experience
Benefits
Life Insurance
Disability Insurance
401(k)
401(k) matching
Dental insurance
Health insurance
Vision insurance
Company
Lemus Construction Inc.
For over 30 years, Lemus Construction has provided trusted, high-quality exterior renovation services across New Jersey, Pennsylvania, and Delaware.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase