Chief Marketing Officer jobs in United States
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Siluet · 3 hours ago

Chief Marketing Officer

Siluet is a high-growth premium ecommerce brand building the future of at-home wellness. They are hiring a Chief Marketing Officer to own the entire marketing function and scale towards $200M per month, focusing on performance, brand, creative, and expansion.

Health Wellness & Fitness
Hiring Manager
Tristan Duke
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Responsibilities

Own the entire marketing function—performance, brand, creative, and expansion
Turn marketing into the engine that makes Siluet a category-defining global brand
Optimize CAC and build a brand that commands premium pricing and fierce customer loyalty
Manage eight-figure budgets and compound returns as spend scales
Ensure profitable customer acquisition at scale and a brand that transcends the product category
Expand into new markets and demographics and produce winning creative faster than competitors can react

Qualification

DTC marketingBrand buildingCreative strategyPerformance marketingInternational expansionBudget managementCustomer acquisitionCustomer loyaltyMarket expansion

Required

Experience scaling marketing at high-growth DTC or luxury brands
Understanding of the full stack of marketing: paid acquisition, brand building, creative strategy, retention, and international expansion
Ability to optimize CAC and build a brand that commands premium pricing and fierce customer loyalty
Experience managing eight-figure budgets
Knowledge of how to compound returns as spend scales

Company

Siluet

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Siluet is a premium at home Pilates brand that delivers studio quality reformers designed for real life.

Funding

Current Stage
Early Stage
Company data provided by crunchbase