Siluet · 3 hours ago
Chief Marketing Officer
Siluet is a high-growth premium ecommerce brand building the future of at-home wellness. They are hiring a Chief Marketing Officer to own the entire marketing function and scale towards $200M per month, focusing on performance, brand, creative, and expansion.
Responsibilities
Own the entire marketing function—performance, brand, creative, and expansion
Turn marketing into the engine that makes Siluet a category-defining global brand
Optimize CAC and build a brand that commands premium pricing and fierce customer loyalty
Manage eight-figure budgets and compound returns as spend scales
Ensure profitable customer acquisition at scale and a brand that transcends the product category
Expand into new markets and demographics and produce winning creative faster than competitors can react
Qualification
Required
Experience scaling marketing at high-growth DTC or luxury brands
Understanding of the full stack of marketing: paid acquisition, brand building, creative strategy, retention, and international expansion
Ability to optimize CAC and build a brand that commands premium pricing and fierce customer loyalty
Experience managing eight-figure budgets
Knowledge of how to compound returns as spend scales
Company
Siluet
Siluet is a premium at home Pilates brand that delivers studio quality reformers designed for real life.
Funding
Current Stage
Early StageCompany data provided by crunchbase