Intention.ly · 3 hours ago
Director of Digital Marketing
Greater Philadelphia
Full-time
Hybrid
Mid, Senior Level
5+ years expIntention.ly is seeking an analytical, innovative, and highly strategic Director of Digital Marketing to lead their multi-channel acquisition engine. This role will drive efficient new client acquisition, deepen engagement, and deliver a seamless digital experience across channels.
Financial Services
Hiring Manager
Kelly Waltrich
Responsibilities
Lead client paid media strategies across current and emerging platforms, ensuring strong new client acquisition and efficient cost management
Oversee paid media budgeting, including forecasting and spend optimization to maximize ROI
Translate complex performance data into clear, actionable dashboards and recommendations that influence strategy, creative development, channel investments, and experimentation priorities
Evaluate and test emerging platforms, formats and measurement frameworks to unlock new growth opportunities and expand reach
Drive the exploration and integration of AI tools and automation to enhance speed, insight generation, creative iteration, and operational efficiency across the digital team
Client Management & Leadership: Oversee the complete lifecycle of paid campaigns, including strategic planning, launch, and operational management
Client Onboarding & Transitions: Interact and communicate with clients via email or phone, fostering strong relationships and ensuring client satisfaction
Team Leadership and Development: Lead a small team of paid marketers, providing guidance, setting objectives, and fostering their professional development. Responsible for providing timely feedback, coaching, and evaluation of team members' goals and tasks, conducting weekly 1:1 meetings to offer ongoing support, ensuring adherence to scorecard tasks, effectively managing client relationships, delivering best-in-class products, fostering team building, and facilitating career growth through clear goal-setting, feedback loops, and educational development, while maintaining certifications and staying updated on industry trends and best practices through continuous learning initiatives
Business Acumen and Financial KPIs: Effectively manage daily budget tracking and implement bid rule strategies for campaigns, ad groups, and keywords, optimizing bids regularly
Innovation and Thought Leadership: Actively engage in testing keywords, ad copies, landing pages, and third-party tools to enhance campaign performance
Client Education: Provide complete support for paid search campaigns, encompassing account setup, strategy development, organization, and tactical execution
Industry Expertise: Utilize reporting, analytics, and trend tools on a daily basis to track campaign results, conduct data analysis, and present findings in weekly client calls
Department Contribution and Mentorship: Provide regular thought leadership across the department spanning blog contributions, POVs, and guides in the ever-evolving paid search landscape
Cross Channel Collaboration: Ensure frequent internal communication and integration with other channel leaders working on the same client; enabling each team member to identify how other channel activity is impacting theirs, and partnering to determine the appropriate next steps to maximize the broader picture
Qualification
Required
5-7 years of experience in paid media roles with a proven track record of executing successful campaigns with budgets of $500K or more
1-2 years of team management experience preferred
Fast, reliable, and highly organized
Preferred
Possession of Google Ads Search Certification, showcasing proficiency and commitment to industry-standard practices
Additional relevant certifications are considered advantageous (namely Google Display, Video, App, and/or Shopping)
Demonstrated success analyzing data and using analytics tools to drive marketing decisions
Experience managing and overseeing campaign types beyond Paid Search, including PMAX (additional advantage if experienced with Display, Video, App, Shopping, Demand Gen, etc.), LinkedIn, Reddit, and Meta
Advanced computer skills including Google Suite, Microsoft Excel & PowerPoint
Ability to multitask, prioritize, and manage time effectively across clients, multiple partner relationships, and internal initiatives
Excellent communication and interpersonal skills, with the ability to work effectively with external and internal teams
Company
Intention.ly
Intention.ly is a growth engine design and marketing firm.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
John DeVincent
Chief Growth Officer
Kyle Hiatt
Partner/Head of Sales Consulting
Recent News
2025-09-12
2025-09-04
Company data provided by crunchbase