Shoutt · 2 hours ago
Freelance Social Media Manager
Everyday Health Group’s Pregnancy & Parenting division is seeking an Interim Senior Manager, Social Media Content to provide maternity leave coverage for their BabyCenter and What to Expect brands. The role involves managing social media content calendars, developing engaging content, and collaborating with teams to ensure continuity across platforms.
Marketing
Responsibilities
Manage and execute social media content calendars for BabyCenter and What to Expect, with a primary focus on Instagram and TikTok
Develop platform-native, brand-building content that clearly articulates the value propositions of these brands through creative storytelling, thoughtful use of social trends, and humor
Collaborate with the video team and Associate Social Media Producer to ideate, shoot, and edit social-first videos
Collaborate with editorial leadership to support cross-platform content franchises and ensure timely integration of key editorial moments into social programming
Qualification
Required
BA/BS or equivalent experience in digital marketing, journalism, communications, or similar
5+ years of experience in social media, preferably for a women's lifestyle and/or pregnancy/baby brand
A strong portfolio of social-first content, including experience ideating, scripting and publishing short-form videos for TikTok and Instagram Reels
Proven ability to craft brand-appropriate copy that drives action while maintaining a cohesive voice
Sound editorial judgment and media literacy skills, with the ability to follow a designated style guide and fact-check as needed