Carrot · 4 hours ago
Sr. Director of Communications
United States
Full-time
Remote
Director/Executive
$210K/yr - $220K/yr
15+ years expCarrot is a global, comprehensive fertility and family care platform, and they are seeking a seasoned, high-impact Senior Director of Communications to elevate Carrot’s voice as a leading authority in fertility, family-building, and hormonal health. In this role, you will own PR, earned thought leadership, and executive communications for Carrot, focusing on narrative strategies that align with business goals and resonate with the media.
ConsultingHealth CarePersonal Health
Responsibilities
Develop and own an integrated communications strategy that elevates Carrot’s position as the leading voice in fertility, family-building, and hormonal health within digital health and virtual care
Craft narrative frameworks and messaging architectures that align tightly with Carrot’s commercial priorities, product roadmap, and long-term brand positioning
Identify and prioritize story arcs that resonate across Carrot’s B2B2C ecosystem: employers, payers, benefit consultants, and consumers
Lead earned media strategy end-to-end, from story ideation and pitching to media briefings and follow-through
Build and maintain strong relationships with trade media and reporters in digital health, virtual care, HR/benefits, and healthcare; become a trusted resource for their ongoing coverage
Drive a steady drumbeat of tier-one and trade press coverage through proactive storytelling, newsjacking on relevant trends, and leveraging Carrot data and expertise
Create press materials (press releases, media alerts, FAQs, talking points, briefing docs) that are clear, compelling, and on-message
Serve as a trusted communications partner to the CEO and Chief Medical Officer, helping shape and amplify their voices as category-leading experts
Ghostwrite executive content including op-eds, bylines, keynote remarks, LinkedIn posts, and quotes authentically capturing each executive’s tone and perspective
Build and manage a thought leadership platform and editorial calendar for key executives, aligned with major business milestones, policy and regulatory moments, and cultural conversations
Prepare and media-train executives for high-stakes interviews, panels, and speaking opportunities, including practice sessions, key message drills, and Q&A prep
Develop and maintain a crisis communications playbook and supporting materials (holding statements, escalation paths, scenario plans)
Lead real-time communications strategy during sensitive or high-risk situations, partnering closely with Legal, Clinical, Operations, and Executive teams
Stay calm and decisive under pressure, using judgment and experience to help Carrot navigate issues in a way that protects and strengthens our reputation
Own the social media strategy across key channels, with a focus on LinkedIn and Instagram, to extend the reach of our PR and thought leadership efforts
Develop and maintain social content calendars that elevate Carrot’s stories, member impact, and executive perspectives, in partnership with Brand and Content Marketing
Measure and iterate on social performance, optimizing content formats, posting cadence, and storytelling approaches for our priority audiences
Craft communications that speak to multiple decision-makers and influencers: employers, payers, benefit consultants and consumers/members
Tailor stories, proof points, and language to each audience while maintaining a cohesive overarching narrative
Lead our PR agency partnership, providing clear direction, priorities, and feedback while ensuring excellent execution
Partner with Marketing, Commercial, Client Success, Product and Clinical teams to source stories, elevate member and customer impact, and align comms with launches and campaigns
Report on communications performance and recommend adjustments based on insights
Qualification
Required
15+ years of communications / PR experience, including significant time in digital health, virtual care, or healthcare technology
Demonstrated success leading PR and communications for mission-driven, high-growth companies, ideally at growth stages
Proven track record of building a company's external profile so that reporters proactively seek the company's POV on emerging stories
Deep media relations experience with strong existing relationships across relevant trade and business outlets
Demonstrated excellence in executive communications and ghostwriting, with a portfolio of op-eds, bylines, speeches, or thought leadership content authored for senior leaders
Hands-on experience leading crisis or issue communications, including planning, decision-making, and post-mortem/learning processes
Strong understanding of B2B2C dynamics in healthcare or benefits - how employers, payers, benefit consultants, and consumers influence buying decisions
Exceptional writing and editing skills: clear, concise, persuasive, and adaptable across formats
Ability to operate in a fast-paced, ambiguous environment, prioritize effectively, and manage multiple storylines and stakeholders at once
Preferred
Experience leading communications for a digital health category builder for employer-focused health solution
Track record of building or scaling a communications function from scratch at an early-stage or scaling company
Experience working closely with CEOs, CMOs, clinicians, and scientific/medical experts to translate complex concepts into accessible narratives
Global or multi-market PR experience
Prior experience leading or mentoring communications or social media talent
Background that shows you are considered one of the top up-and-coming PR and comms leaders in the digital health ecosystem (e.g., notable campaigns, speaking, awards, or peer recognition)
Benefits
Health and wellness benefits
Retirement savings plans
Short- and long-term incentives
Parental leave
Family-forming assistance
Competitive compensation package
Company
Carrot
Carrot is a healthcare center that offers fertility care services.
501-1000 employees
H1B Sponsorship
Carrot has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2022 (1)
2021 (1)
2020 (4)
Funding
Current Stage
Late StageTotal Funding
$24MKey Investors
U.S. Venture Partners
2020-08-18Series B· $24M
2019-01-01Series Unknown
Leadership Team
Tammy Sun
Founder, CEO
Asima Ahmad, MD, MPH, FACOG
Co-founder and Chief Medical Officer
Recent News
2025-11-18
2025-10-21
Company data provided by crunchbase