Santander · 2 hours ago
Sr. Associate, Marketing, Liberty Street, New York, NY
New York
Full-time
Onsite
Senior Level, Lead/Staff
$90K/yr - $150K/yr
9+ years expSantander is a global leader and innovator in the financial services industry and is evolving into a technology-driven organization. The Sr. Associate, Marketing is responsible for developing and implementing US marketing campaigns to promote various financial products while ensuring transparency and data-driven research to meet business goals.
BankingCommercial LendingFinanceFinancial ServicesPersonal Finance
Responsibilities
Leads in developing, implementing, evaluating and administrating Santander and Openbank US marketing campaigns working within guidelines of annual marketing calendar to promote consumer and business lending products, mortgages, deposits, e-services etc
Ensures the marketing department is providing transparency, accountability, and data-driven research in pursuit of company business goals and objectives
Owns strategy and implementation with partner agencies for all paid media channels for specific campaigns such as: SEM, Aggregator/Affiliate, Social, Display, CTV, Audio, Direct Mail, with a focus on acquisition/demand media
Manages projects related to all financial products including developing and implementing marketing plans for product launches and product updates
Works independently and with designated ad agencies to oversee media placement, reporting, tagging, implementation, and partnership
Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed; provides marketing optimizations and recommendations for internal stakeholders, including C-suite
Ensures that marketing promotions meet or exceed set objectives by collaborating with the Marketing Analytics, Brand Strategy, and Integrated Marketing teams to gauge campaign performance and reports ROI
Partners with Marketing Analytics to create daily analysis of paid media and marketing campaigns and creates insights and optimizations from performance marketing metrics
Complies with applicable laws and regulations, including but not limited to, the Bank Secrecy Act, the Patriot Act, and the Office of Foreign Assets Control
Qualification
Required
Bachelor's Degree or equivalent work experience: Marketing, Public Relations, Communications, Business Administration or equivalent field
9+ Years Marketing, Communications or related experience
3+ Years Financial Services Industry/Banking/Retail or Ecomm experience
Preferred
Master's Degree Marketing, Public Relations, Communications, Business Administration or equivalent field
Direct Mail experience
3+ years in Aggregator/affiliate marketing for financial services
Acquisition marketing expertise
Benefits
A fair and competitive rewards package that reflects the impact you create and the value you deliver.
Benefits are designed to support you, your family and your well-being, now and into the future.
Company
Santander
Banco Santander is a banking firm that specializes in various banking services including retail, commercial, digital, & investment banking.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
unknown2013-05-30Post Ipo Equity
1987-08-07IPO
Leadership Team
Hector Grisi
Consejero Delegado de Banco Santander
Recent News
2026-01-22
Computer Weekly
2026-01-16
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