JTI · 14 hours ago
Strategic Insights Director (Raleigh, NC)
JTI is a global company dedicated to celebrating diversity and fostering a sense of belonging among its employees. The Strategic Insights Director will lead the Strategic Insights function, providing clear strategic direction through deep analysis of the market and identifying growth opportunities in the U.S. nicotine landscape.
Consumer GoodsManufacturingTobacco
Responsibilities
Provide strategic direction to the USA ExCom and Market by analysing market, category, trade, brand, and competitor performance; identify trends and growth opportunities across the nicotine landscape
Own long-term forecasting and market modelling across all segments (incl. ASP and key commercial reviews), incorporating consumer dynamics (incl. cross-category usage), pricing, excise tax, and wider industry drivers
Assess regulatory developments and consultations; translate them into commercial impact scenarios and market models, and provide input for advocacy positions in partnership with Corporate Affairs
Partner with the USA ExCom and Functional Directors to convert forecasts and modelling into clear business impacts and decision-ready recommendations
Lead the delivery of commercial performance reporting and trade-channel analytics (incl. in-market pricing monitoring) to support the delivery of JTI Liggett objectives
Produce retail and trade sector overviews and ad-hoc analyses; present insights internally and, when relevant, directly to key accounts to support CTP & RRP decisions
Leverage market research to strengthen the CTP & RRP business; review and validate GBS-developed reports for USA relevance; act as the point of contact and oversee ad-hoc reporting when required
Track external developments and best practices in research, analytics, business information management, and smoker/shopper insights; share and apply them with the Regional SI network
Plan and manage the department’s annual AP budget; manage local and global supplier relationships
Lead, coach, and develop the team, ensuring performance, career development, and succession planning
Manage additional projects and tasks as assigned by the line manager or GM
Communicate and present complex insights clearly and succinctly; explain research concepts and methodologies to non-experts and senior stakeholders
Qualification
Required
University degree (MBA preferred)
Minimum 5 years' experience in senior leadership roles in Analytics/Insights (or closely related Strategic Marketing roles), ideally in FMCG
Proven expertise in forecasting and market modelling, with strong commercial acumen and market experience
Strong insights and research background, including tracking studies and both qualitative and quantitative methodologies
Fluent English
Excellent PC skills, especially in Microsoft Excel and PowerPoint
Experience with research/analytics software and report-writing tools to deliver actionable insights
Company
JTI
We’re JTI, Japan Tobacco International and we believe in freedom. We think that the possibilities are limitless when you’re free to choose.
Funding
Current Stage
Late StageLeadership Team
Omar Canizales
Territory Sales Manager
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