BellaConnections LLC · 5 hours ago
Performance Marketing Manager
United States
Full-time
Remote
Mid, Senior Level
$8,000/mo - $10,000/moBellaConnections LLC is a fast-scaling, 9-figure direct-response eCommerce brand in the health and wellness space. They are seeking a Performance Marketing Manager to lead a multi-channel media buying team and ensure optimal performance across marketing channels.
Management Consulting
Hiring Manager
Michele Lambert
Responsibilities
Hire, manage, and support all media buyers across Facebook, Google, Native, and any additional paid channels we enter
Ensure every internal media buyer and external agency is hitting their performance targets (CAC, Spend, Revenue)
Identify and remove bottlenecks immediately, whether through direct action or by looping in Tech
Prioritize work with internal creative strategy, creative, video, and technical teams to ensure paid channel teams and agencies have what they need to be successful
Test and scale new channels to push new customer acquisition to higher highs, within set ROAS targets
Build & maintain a paid media performance report showing:
What’s working by platform, ad, lander, funnel
Where resources should be doubled down
What needs to be cut or fixed
Primary KPIs: New Customer Revenue & Contribution Profit
Deep understanding of key metrics: CPA, LTV, Churn, MER, AOV, CVR
Regularly analyze funnel trends: this month vs last month vs rolling 3-month averages
Guide the team to make informed decisions based on data, not assumptions
Stay current on:
Emerging funnel types & traffic sources
Creative formats and hooks
Competitor strategies and shifts in the paid landscape
Qualification
Required
Proven experience managing teams spending eight-figures on paid media budgets in a direct response environment, especially on Meta/Facebook Ads
Strong grasp of performance marketing metrics and diagnostic frameworks
Excellent communication and delegation skills
Data-driven mindset with strong reporting and analytical ability
Bias for action: you spot issues and solve them before others even notice
Preferred
Experience with aggressive scaling in health/wellness verticals
Familiarity with tools like Hyros, Triple Whale, GA4, Facebook Attribution, or similar
Prior background working with fast-paced founders and startup teams
Benefits
Bonus based on performance
Company
BellaConnections LLC
BellaConnections was born out of a passion for helping businesses grow by building high-performing teams.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase