Regions Bank · 1 hour ago
Database Marketing Analyst
United States
Full-time
Remote
Mid Level
$78K/yr - $124K/yr
4+ years expRegions Bank is a financial institution dedicated to providing a supportive work environment for its associates. The Marketing Channel Delivery Database Administrator role focuses on providing decision support and executing direct marketing campaigns to meet the company's marketing needs.
BankingInsurance
Responsibilities
Works with marketing Strategy, DIM (Digital and Integrated Marketing), Technology, Data partners and other operations teams in support of inbound or outbound marketing initiatives (or related marketing data)
Implements traditional direct marketing campaigns and customer centric communications including marketing incentives
Implements and supports existing, new or changing inbound, real-time marketing interaction strategies and rules which leverage marketing database systems and processes
Uses Real-Time Interaction Management applications and/or Campaign Generation file tools (i.e. HCL Unica, Salesforce, Pega) and Structured Query Language (SQL) to create targeted marketing campaign files and deliver the data to the appropriate channels whether that is an outbound communication or a real time inbound channel interaction
Transfers data to and from internal and external partners and systems for campaign implementation
Provides direct marketing campaign decision support and develops comprehensive campaign requirements/specifications
Confirms accurate and complete understanding of requirements and seek clarification where needed
Designs, builds, audits (quality control), and executes marketing campaigns and fulfillment to specifications within expected timeframes
Ensures marketing offers are provided to downstream operational systems
Acts as a data expert as part of the banks Data Governance requirements
Creates campaign waterfall reports and explains/discusses with key stakeholders
Identifies campaign audience members that are eligible for campaign offer fulfillment
Ensures correctness and quality of campaigns to ensure the right message is delivered to the right person
Monitors and tracks systems and marketing interaction performance using established key metrics and performance indicators
Reviews ongoing outcomes of business logic/strategy and next best action presentment and disposition volumes and metrics
Qualification
Required
Bachelor's degree in Applied Mathematics, Business Analytics, Marketing, Management Information Systems (MIS), or related field
Four (4) years of experience in analytics-based Marketing and/or Database Marketing
Four (4) years of experience querying relational databases such as Oracle and performing applicable data analysis
Strong knowledge of IBM Campaign and Interact workflow processes as well as SQL
Strong understanding of database marketing techniques and complex relational database systems
Preferred
Basic knowledge of the financial services industry and applicable products, services, and data
Two (2) years of experience in database marketing working with campaign strategies and execution
One (1) year of practical experience in coding, testing, and implementing campaign data initiatives using real time decision-making marketing technology or campaign management tools such as HCL Unica Interact, Salesforce or Pega Customer Decision Hub or Oracle Real Time Decisions
Statistical Analysis System (SAS) certified Base Programmer, SAS Certified Advanced Programmer, or IBM Interact Advanced Topics 9.x, Tableau
Benefits
Paid Vacation/Sick Time
401K with Company Match
Medical, Dental and Vision Benefits
Disability Benefits
Health Savings Account
Flexible Spending Account
Life Insurance
Parental Leave
Employee Assistance Program
Associate Volunteer Program
Company
Regions Bank
Regions Financial Corporation is a member of the S&P 500 Index and is one of the nation’s largest full-service providers of consumer and commercial banking, wealth management, and mortgage products and services.
10001+ employees
H1B Sponsorship
Regions Bank has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (37)
2024 (40)
2023 (41)
2022 (42)
2021 (32)
2020 (30)
Funding
Current Stage
Late StageTotal Funding
unknown2018-04-06Acquired
Leadership Team
Brian Happel
Executive Vice President and Fort Worth Market CEO
Daniel Hobbs
Executive Vice President, Head of Corporate Finance and Business Lines CFO
Recent News
2024-04-30
Business Journals
2024-04-28
Company data provided by crunchbase