Baccarat · 17 hours ago
Commercial Marketing Manager
New York, NY
Full-time
Onsite
Senior Level
5+ years expBaccarat is a prestigious luxury house known for its craftsmanship and creativity, and they are seeking a Commercial Marketing Manager to shape and execute their commercial marketing strategy. This role involves developing innovative marketing campaigns across Retail, Wholesale, and Independent Retailer channels, enhancing brand presence in North America, and collaborating with a dynamic team.
FashionLifestyleManufacturing
Responsibilities
Collaborate cross-functionally with the Brand Marketing Manager to develop and implement comprehensive marketing strategies for the Retail, Wholesale (WHS), and Independent Retailer business channels that are aligned with business objectives and brand, and that ensure Baccarat's brand values and identity are reflected throughout
Cultivate and nurture relationships with key channel partners in Retail, WHS, and Independent Retailers - including boutiques, malls and shopping centers, independent reps, distributors, etc. to ensure effective execution of strategies, meeting of KPIs, and alignment with brand values
Partner with the Head of Retail, the Head of Wholesale and their respective teams to understand the needs of these business channels and where Marketing can support, accounting for budgets and timelines
Maintain strong lines of communication with retail GMs in Baccarat’s key markets of New York, Miami, Houston, Las Vegas, and Costa Mesa
Implement commercial marketing campaigns based on global and local directives, including digital, print, and event-based initiatives, to drive brand awareness and sales, while defining KPIs and measuring ROI and maintaining Baccarat’s brand voice and ethos
Work with key stakeholders in Ecomm and Sales, as well as external agency partners (SalesForce) to conduct market research and analysis to identify trends, opportunities, and consumer insights, informing strategic decisions and product development
Develop and implement CRM campaigns that reflect a luxury consumer experience befitting the House of Baccarat
Craft and articulate corporate communications for review by Head of Marketing, such as retail boutique client directives, product presentations, proofreading and editing of written material
In collaboration with Head of Marketing and Brand Marketing Manager, establish and monitor KPIs to evaluate the effectiveness of marketing efforts, adjusting strategies as needed to optimize results
Qualification
Required
5-7 years of marketing experience, with at least 3 years within the luxury or premium brand industry, and 2 years in a Retail and/or Wholesale marketing function
Proven track record of successful marketing campaign management and measurement
Strong knowledge of the North American luxury market and consumer trends
Proficiency in marketing tools, analytics, and CRM systems
Company
Baccarat
Baccarat is a French luxury brand internationally renowned as a leader in high-end and exclusive crystal products.
501-1000 employees
Funding
Current Stage
Public CompanyTotal Funding
unknown2017-06-04Acquired
2012-07-12Post Ipo Equity
2000-12-15IPO
Leadership Team
Laurence Nicolas
Group CEO
Recent News
Company data provided by crunchbase