SCA Health · 3 hours ago
Director Marketing
Alabama, United States
Full-time
Onsite
Director/Executive
$140K/yr - $160K/yrSCA Health is a healthcare organization focused on redefining specialty care through patient-centered practice solutions. The Director of Marketing is responsible for developing and executing marketing strategies that align with the company's goals, overseeing marketing operations, and collaborating with cross-functional teams to drive market share and revenue growth.
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Responsibilities
Designing and implementing comprehensive marketing strategies to create awareness of the company’s business activities utilizing an automated and process-oriented approach
Leading the Company’s digital online presence, as well as across departments and teams (i.e., department websites, intranets, partner sites, etc.)
Overseeing and development of the annual marketing roadmap and key objectives
Engaging with agency partners and or other vendors as the primary PEGI liaison for company and provide project management of marketing related activities to support various company brand or revenue growth initiatives
Supervising the department and providing guidance, training, and feedback to other team members
Producing marketing strategy and campaign idea approaches for various programs including but not limited to Thought Leadership, Brand Awareness, Lead Generation and Solutions offering to support growth goals
Monitoring progress of all marketing operations programs, applications, and submit regularly scheduled marketing trend and performance reports across all marketing programs (i.e., database, website, email marketing, etc.)
Conducting general market research overview to keep abreast of trends and competitor’s marketing movements
Managing and controlling the assigned marketing budgets and allocations across resources and projects
Translating business development and or operational objectives into marketing initiatives and materials to facilitate the growth of the business and support lead generation and lead nurturing strategies
Managing and oversee all marketing operations and digital related marketing activities and platforms, including marketing automation, reputation management, search engine optimization, CRM, website, as well as tradeshows, conferences and or webinars, etc
Overseeing the implementation of marketing strategies once practice/center onboarded and align marketing support with partner/operations goals
Assisting and supporting partnering practices and or centers reputation management, online presence, and various marketing plan tactics and strategic initiatives, as requested and approved by board
Working closely with PEGI ops team and board members to report regularly on website and or marketing program performance to support growth and volume goals and objectives
Providing consultation to physicians and administrators related to various marketing needs
Leading practice/center-wide marketing initiative improvements
Supporting collateral/branding development requests, as necessary
Qualification
Required
Bachelor's degree in marketing or related field from an accredited institution
Experience working in the healthcare sector, a plus
Broad knowledge of tools/programs required to perform the position
Excellent management, leadership and organizing skills
Analytical and creative thinking
Excellent communication and interpersonal skills
Customer-oriented approach with aptitude
Effective communication skills, both oral and written
Detailed-oriented project management with the ability to oversee projects from origin through execution
Self-starter with a hands-on approach towards business
Front-end website developer skills and marketing automation experience (HubSpot, WordPress a plus)
Knowledge of web analytics (e.g., Google Analytics, Web Trends, SEO, etc.) and Google AdWords
Up to speed with current and online marketing techniques and best practices
Benefits
Medical, dental, and vision coverage
401k plan with company match
Paid time off
Life and disability insurance
And more
Company
SCA Health
SCA Health is a national surgical and practice management company serving over two million patients each year at more than 370 clinical locations and 250 physician practice clinics.
Founded in 1982
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$25.75M2017-02-21Acquired
2013-11-08IPO
2011-10-05Seed· $0.75M
Leadership Team
Brian J Rye
Group CEO Melbourne Surgery Center/SCA and Orlando Center for Outpatient Surgery/SCA
T
Tim Szott
Market Vice President
Recent News
2025-05-17
Company data provided by crunchbase