APR Consulting · 3 hours ago
Communications Strategist
Irving, TX
Contract
Hybrid
Senior Level
$67.87/hr - $67.87/hr
6+ years expAPR Consulting is representing a worldwide telecommunications company that offers voice, data and video services and solutions. They are seeking a Communications Strategist to lead communication strategies that enhance customer experience across various business customer types.
ConsultingCRMHuman ResourcesInformation TechnologySmall and Medium BusinessesStaffing Agency
Responsibilities
Lead communication strategies to manage the end CX for all business customer types (Business Markets, Global Enterprise and Public Sector)
Own the omnichannel communication experience, stakeholdering of new communication needs cross-functionally and providing orchestration recommendations as necessary aligned with CX and NPS priorities
Work closely with Journey lead to do Customer/ Functional Journey analysis and Mapping
Own the end-to-end prioritization and governance strategy for non-marketing communications implementing business rules to guide prioritization, logic, design, frequency and content continuity
Conduct ongoing business assessment for template needs owning the overall prioritization strategy for VBG transactional communications
Stand up new email and SMS communications library and corresponding CX playbook creating definitions and categories for templates aligned with varying product/marketing/customer needs
Lead marketing requirements for communication requests in collaboration with creative agencies for email and SMS templates
Collaborate with CRM and Product teams to incorporate tech related advancement as proposed by Martech for ongoing management of transactional templates
Collaborate with internal CX teams and journey mapping strategists, ensuring consistent, well-orchestrated and connected communication experiences for VBG customers
Work closely with agency and other creative partners in the design, build, and testing for emails, SMS, and other ad-hoc communications ensuring standards and system classifications are met aligned with future platform migration efforts
Ensure high quality and accuracy of email templates that incorporate responsive design, dynamic content, variable data, and advanced testing and interactive elements, keeping best industry practices in mind
Use expert knowledge of cutting-edge techniques, trends and best practices to deploy a variety of high-visibility projects — from social media content, HTML emails, websites, landing pages, and banners, to presentations and data-visualizations
Qualification
Required
Bachelor's degree
Six or more years of relevant work experience
Experience in marketing to end customers
Experience in executing marketing communications including Email, SMS and/or Direct Mail campaigns
Preferred
AEM (Adobe Experience Manager) experience- strongly desired
Agency experience
Digital Marketing certification/s
Adobe experience or Professional Certification (strongly desired)
Knowledge of Mobile Email Clients, Desktop Email Clients, Tablet Email Clients, Web technologies, and relational databases
Demonstrated expertise in Adobe Creative Suite (XD, Photoshop, Illustrator). Fluency in the latest versions of Photoshop, Illustrator, InDesign, and other visual design and wire-framing tools
Masters is a nice to have
Company
APR Consulting
APR Consulting is a nationally recognized, award-winning provider of talent acquisition and workforce solutions, helping organizations simplify, scale, and optimize their operations.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Aaron Stone
Chief Operating Officer
Recent News
Staffing Industry Analysts
2023-12-24
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