Merck · 22 hours ago
Director, HCP Strategy, Respiratory BU
USA - Pennsylvania - North Wales (Upper Gwynedd)
Full-time
Hybrid
Director/Executive
$191K/yr - $300K/yr
8+ years expMerck is dedicated to delivering breakthrough innovations that improve the lives of respiratory patients worldwide. The Director, HCP Strategy role will lead the U.S. Respiratory HCP Marketing team and play a strategic role in supporting the continued commercial success of their newly acquired COPD asset.
BiotechnologyHealth CareMedicalPharmaceutical
No H1B
Responsibilities
Lead a cross-functional team (Global, HHDDA, RDMA, and others) to utilize the L3 strategy framework to define our US HCP go to market strategic opportunities and develop operational KPIs to measure pre-launch and launch readiness
Lead a cross-functional team (Global, HHDDA, RDMA, and others) to utilize the L3 strategy framework to define our US market AMC and go to market strategic opportunities and develop operational KPIs
Collaborate to define, design and lead development and execution of US branded promotional campaigns and messaging
Build, lead and mentor a high-performing Customer Agile Team, comprised of experts in marketing, campaign design, development, and measurement to develop and execute comprehensive branded campaigns to successfully launch Ohtuvayre and other brands into the US Market
Develop go to market readiness plans to support HCP promotion in the US, including training, pre-launch and launch KPIs, Key IBD account and HCP prioritization / segmentation, and lead efforts for launch meeting execution and launch metric tracking and execution oversight
Build, lead and mentor a high-performing Customer Agile Team, comprised of experts in marketing, campaign design, development, and measurement to develop and execute comprehensive branded campaigns to successfully drive the continued launch of Ohtuvayre in the US market
Partner with other Product Marketing Owners within the Respiratory team to drive transparency, coordination, and prioritization across the team
Represent US Respiratory marketing perspective on GCTs, global brand development workstreams (creative), insight workstreams (Market research) DDNA, Sales readiness (training), Medical / Legal review, and related meetings (S & OP)
Manage budget and spend across agencies, media, and campaign development and execution while managing key AOR relationship
Partner with fellow colleagues to invest in each other’s development, build a culture of inclusivity, psychological safety, Transparency and stretch our collective team’s thinking by challenging the status quo for the purpose of creating stronger outcomes
Qualification
Required
Bachelor's degree or equivalent (BA/BS) required
Minimum of 8-10 years of progressive pharmaceutical or biotechnology experience across marketing, sales, market access (or related experiences), and at least 5 years of demonstrated in-line leadership marketing experience
People management in marketing and customer facing team(s)
Previous brand marketing experience
Strong leadership skills with the ability to collaborate and influence cross-functional teams
Strategic thinker with strong analytical capabilities and the ability to translate data into actionable insights
Excellent verbal and non-verbal communication skills, presentation skills, and executive presence and emotional intelligence
Accountability
Adaptability
Brand Marketing
Budget Management
Business Strategies
Commercialization
Communication
Creativity
Digital Marketing
Go-to-Market Strategies
Leadership
Market Access
Marketing Automation
Marketing Budget Management
Marketing Campaign Development
Market Research
Omnichannel Marketing
People Leadership
People Management
Pharmaceutical Guidelines
Pharmaceutical Sales Marketing
Product Launches
Psychological Safety
Regulatory Requirements
Preferred
MBA or equivalent preferred
Previous respiratory marketing experience
Understanding of US commercial and regulatory requirements and promotional review
Experience with US product launches
Familiarity with agile working model
Benefits
Medical
Dental
Vision healthcare and other insurance benefits (for employee and family)
Retirement benefits, including 401(k)
Paid holidays
Vacation
Compassionate and sick days
Company
Merck
Merck is a biopharmaceutical company that offers medicines and vaccines for various diseases.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$5.59MKey Investors
Private Capital AdvisorsGavi, the Vaccine Alliance
2018-11-25Post Ipo Equity· $0.59M
2016-01-21Series Unknown· $5M
1980-12-19IPO
Leadership Team
Betty Larson
Executive Vice President and Chief Human Resources Officer
Dean Li
Executive Vice President and President, Merck Research Laboratories
Recent News
2026-02-03
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2026-02-03
2026-02-03
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