Canna Provisions · 7 hours ago
Digital Marketing Associate
Lee, MA
Full-time
Onsite
New Grad, Entry LevelCanna Provisions is a company focused on evolving its digital search presence. The Digital Marketing Associate will work within the Marketing Department to implement SEO and AEO strategies, create and optimize content, and track performance metrics to drive traffic and engagement.
CannabisHealth CareMedicalRecreation
Hiring Manager
Ana Corsi-Travali
Responsibilities
Develop and execute SEO and AEO strategies that increase organic visibility, qualified traffic, and conversion performance
Track, analyze, and optimize performance across key search metrics including rankings, impressions, traffic, engagement, and revenue impact
Identify emerging trends in search, AI, and content and translate them into actionable opportunities
Create, edit, and continuously optimize blog and evergreen content to support search performance, customer education, and sales objectives
Update and improve existing content to ensure accuracy, relevance, and strong conversion performance
Build and maintain brand and website pages that reinforce topical authority and strengthen B2B relationships
Monitor, respond to, and escalate Google reviews as needed to support customer experience and company standards
Conduct regular menu audits and update product descriptions, images, and related content as needed to ensure accuracy and consistency
Assist with organic social media execution to support content distribution, brand visibility, and customer engagement
Support website updates and content optimization in alignment with SEO best practices and a strong customer-facing user experience
Work interdepartmentally with Retail and inventory teams to build strong working relationships and support shared goals
Support retail initiatives by aligning digital content with in-store priorities and promotions
Ability to create, edit, and resize digital assets in Canva for web, social, and marketing use
Support the broader marketing team by assisting with initiatives and projects as directed by the Marketing Director based on business needs
Attend community events and brand activations to gain customer insights and inform content and search strategy
Qualification
Required
Must be 21 years of age or older
Bachelor's degree in Marketing Communications, Digital Media, or related field
Strong understanding of SEO fundamentals, content optimization, and performance measurement
Working knowledge of AEO, AI-influenced search behavior, and emerging discovery platforms
Comfortable working across multiple tools and platforms, including Canva, WordPress, analytics SEO, and AI tools. Knowledge of Adobe products a plus
Able to create and work with Excel reports to organize data, track results, and identify trends
Analytical and trend-aware, with the ability to translate insights into action
Collaborative, team-oriented mindset with strong relationship-building skills
Highly organized, adaptable, and comfortable managing multiple initiatives
Full-Time, onsite role based in Lee, MA. Occasional travel to the Holyoke location will be required
Some nights and weekends required, based on business needs and events
Reliable transportation required
Preferred
Basic understanding of the cannabis industry is preferred
Company
Canna Provisions
Canna Provisions is a cannabis dispensary that provides a wide range of medicinal products and other provisions to cure various diseases.
Founded in 2019
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2019-01-01Series Unknown
Leadership Team
Meg Sanders
Founder, Director & CEO
Recent News
2025-05-28
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2025-05-28
2025-05-07
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