SimplePractice · 1 day ago
Senior Marketing Technology Manager, Lifecycle Operations
United States
Full-time
Remote
Senior Level, Lead/Staff
$112K/yr - $140K/yr
8+ years expSimplePractice is a company focused on improving access to quality care for health and wellness clinicians through innovative software solutions. They are looking for a Senior Marketing Technology Manager to lead the technical architecture of their Lifecycle Marketing team, optimizing data-driven customer journeys and managing complex marketing technology stacks.
Health CareSaaSSoftware
Responsibilities
Architect & Optimize: Own the technical roadmap for the Lifecycle Marketing stack, ensuring our tools (Iterable, Segment, Snowflake) are integrated and optimized to support complex, multi-channel customer journeys
Lead Technical Execution: Act as the primary technical lead for campaign operations, managing everything from data orchestration and API triggers to the implementation of modular email systems (Dyspatch)
Data Stewardship: Partner with Data Engineering to maintain a robust data pipeline. You will ensure high data integrity within Segment and Snowflake to power accurate segmentation and real-time personalization
Scale Omnichannel Capabilities: Drive the expansion of our messaging capabilities, including the infrastructure for SMS (Twilio), push notifications, and advanced in-app experiences
Measurement & Analytics: Build and maintain the frameworks necessary to measure key growth metrics. You’ll leverage tools like Google Analytics, Mixpanel, and Rockerbox to translate technical performance into actionable growth insights
Cross-Functional Collaboration: Serve as the key liaison between Marketing, Product, and Engineering to align technical investments with business requirements and ensure a seamless customer experience
Innovation & AI: Identify and implement cutting-edge MarTech solutions, including AI-driven features within Iterable and Segment, to automate touchpoints and improve campaign efficiency
Qualification
Required
8+ years of experience in Marketing Technology or Operations, with a deep understanding of how to build and scale lifecycle marketing ecosystems
Hands-on mastery of Iterable (or similar ESPs like Braze/Iterable), Segment (CDP), and Snowflake (Data Warehouse)
You are comfortable with SQL and have a strong grasp of data schemas, identity resolution, and how data flows between disparate marketing systems
Highly proficient with digital analytics and attribution tools such as Google Analytics, Mixpanel, and Rockerbox
You have a 'builder' mentality - you can take a complex business requirement and translate it into a scalable technical workflow
Excellent communicator who can explain technical concepts to non-technical stakeholders and influence roadmap prioritization
You have a rigorous approach to QA, deliverability monitoring, and technical troubleshooting to ensure zero-fail campaign execution
Benefits
Medical, dental, vision, life & disability insurance
401(k) plan with company match
Flexible Time Off (FTO), wellbeing days, paid holidays, and summer Fridays
Mental health resources
Paid parental leave & Backup Care
Tuition reimbursement
Employee Resource Groups (ERGs)
Company
SimplePractice
Cloud-based Practice Management Software for Health Professionals.
501-1000 employees
H1B Sponsorship
SimplePractice has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (9)
2024 (9)
2023 (6)
2022 (7)
2021 (3)
2020 (2)
Funding
Current Stage
Late StageLeadership Team
Ralph Zimmermann
Founder | Advisor
Recent News
2025-10-16
Company data provided by crunchbase