Ocean Spray Cranberries · 2 hours ago
Associate Manager, Sales Strategy & Commercialization, Beverage
Lakeville, MA
Full-time
Onsite
Mid Level
$87K/yr - $120K/yr
3+ years expOcean Spray is a farmer-owned co-op seeking an Associate Manager for Sales Strategy & Commercialization in the Beverage sector. This role involves translating business objectives into sales strategies, leading communication between various teams, and providing business intelligence for product launches to drive growth.
AgricultureFood Processing
Responsibilities
Translate BU objectives into sales and channel-specific strategies that drive sustainable growth
Ensure channel-specific strategies and innovations are developed and aligned with BU priorities, specifically in key growth channels (Club, Value, Foodservice, Liquor, Natural, and C&G channels)
Set clear executional objectives (merchandising, assortment, pricing, shelving)
Support AOP/LRP sales strategy development and building blocks
Act as liaison between Sales, Brand Marketing, and cross-functional teams to ensure alignment
Support the customer planning process and oversee development of customer-specific plans
Support customer promotion calendars following best practices for ROI and seasonality
Help evaluate trade promotion requests for financial viability and strategic fit
Support customer teams in adjusting trade calendars/spend to hit targets
Shape innovation pipeline by providing shopper insights and market trends
Build new product launch plans and maintain cross-channel view for launches
Represent sales on internal projects (e.g., FUEL) and ensure timelines and selling materials are met
Coordinate execution of sales samples for new SKUs
Contribute to Go-to-Market planning for all BU innovations
Monitor execution of plans and standard metrics (volume, revenue, profitability, competitive landscape)
Manage channel strategies, pricing strategies, and display forecasts
Prepare justification and execute price increase decks
Evaluate items for SKU rationalization process
Represent Sales needs in trade funding deployment for innovations
Work with BU and RGM to develop trade spending budgets and deliverables
Participate in demand planning meetings to understand forecast changes
Support Revenue Management on pack/price architecture
Build sell-in decks for innovation launches and concepts for JBPs
Develop brand stories and ensure competitive context for sales teams
Deploy and update BU national playbook (including channel breakouts like Foodservice)
Coordinate and maintain commercial calendar; lead 2–3 sales webinars annually and support National Sales Meeting
Qualification
Required
Associates Degree
At least 3 Years of Experience
Team oriented with the ability to engage and influence cross functional teams
Excellent planning and organizational skills, including superior communication skills (written and verbal)
Preferred
Bachelor's or University Degree
3+ years' previous experience in sales or marketing within CPG industry
Experience in the Club, Value, Foodservice, Liquor, Natural, and C&G channels
Benefits
Complete insurance package on Day-1 that includes a plethora of health and wellness programs
Health, Dental, and Vision insurance
Health savings account
Flexible spending account
Life and accident insurance
Employee assistance program
Telehealth services
1:1 health coaching
Supportive benefits for all the stages of your life
401(k) with up to 6% Company matching; additional potential discretionary match at year-end
Short-Term Incentive/Performance bonuses
Flexible scheduling options
Vacation pay, up to three weeks of time (pro-rated for your first year of employment)
Holiday pay for 12 holidays
Career development and growth opportunities
Tuition/Education assistance programs
Access to LinkedIn Learning
Scholarship programs for children of employees
Parental leave
Bright Horizons Family Solutions – Back-up care, tutoring, etc.
Adoption assistance
Bereavement leave
Up to $300 fitness reimbursement
Up to $300 massage reimbursement
Employee appreciation events
Employee discounts
Charitable giving
Company
Ocean Spray Cranberries
Ocean Spray is a vibrant agricultural cooperative owned by more than 700 cranberry farmers in the United States, Canada and Chile who have helped preserve the family farming way of life for generations.
1001-5000 employees
H1B Sponsorship
Ocean Spray Cranberries has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
2024 (1)
2023 (2)
2022 (4)
2021 (4)
2020 (4)
Funding
Current Stage
Late StageTotal Funding
$0.02MKey Investors
National Safety Council
2024-06-13Grant· $0.02M
2016-10-20Seed
Leadership Team
Thomas Hayes
Chief Executive Officer
Stacey Taylor
Vice President Procurement
Recent News
FoodProcessing.com
2025-12-18
2025-12-17
Company data provided by crunchbase